New independent creative agency daughter has opened its doors, offering clients direct, uncluttered access to senior creative and strategic thinking.
Gareth Hopkins and Stuart Jackson will assume the roles of Creative Partners, having most recently freelanced at agencies including McCann, TBWA, JWT and MullenLowe, with Rich Newell the third Creative Partner following his move from Chapter as Deputy Creative Director. Lee Jackson departs his role as Planning Director at McCann to take on the position of Strategy Partner.
daughter has already proved an attractive proposition for one global automotive brand, as well as attracting several other national brands keen to build a more streamlined, agile and effective partnership with their agency.
The foursome have all worked together previously on major brands such as Barbour, Heinz, Oxfam, Triumph Motorcycles and Virgin Trains.
Their entrepreneurial spirit has also seen them involved in the launch of fashion platform Young British Designers, children’s learning app Alpha Zoo, and The Ad Pad.
daughter is based in the heart of Leamington Spa’s growing cultural quarter – soon to be the subject of a £30m investment aimed at growing the region’s creative and digital industries.