Mapping impact – Stunning illustration shows scale of National Lottery funding in West Midlands

Did you know that over the past 25 years, over £2.6 billion has been invested into more than 38,000 good causes in the West Midlands, thanks to National Lottery players? That’s the equivalent of £310,000 per day.

To celebrate this fact, The National Lottery has released a star-studded film inspired by Monty Python entitled ‘What has The National Lottery ever done for us?’.

Talented illustrator Ruby Taylor has also created a stunning map highlighting some of the key projects and places in the region that have thrived thanks to National Lottery funding.

It’s part of a series of nine maps covering each region in England. Together they show many of the projects that The National Lottery has helped fund over the past 25 years, demonstrating the real scale and impact of funding in England.

Some of the places showcased include the community focused Resources for Autism and the Pat Benson Boxing Academy, both of which do great work in their local areas, helped by National Lottery funding.

Coventry makes it on the map in recognition of its status as the UK’s City of Culture 2021. Birmingham’s annual Flatpack Film Festival is one of nearly 7000 arts projects that have benefitted from National Lottery funding over the last 25 years.

Some of the museums featured on the map are Ironbridge Gorge Museum Trust, Middleport Pottery, Coventry Transport Museum and Black Country Living Museum. Each one tells the story of life in the West Midlands and attracts vast numbers of local visitors and tourists every year.

Over the past 25 years, The National Lottery has invested £485 million into sport in the West Midlands, supporting 3951 sports projects. One of those is Warwickshire County Cricket Club, also depicted on the map.

Dawn Austwick, Chief Executive of The National Lottery Community Fund, said: “Twenty-five years ago, saw the advent of The National Lottery – today we’re celebrating what is now a national treasure. The money raised for good causes has helped millions of us follow our passions, find a voice and thrive. Whether through art, sport, community, heritage or film, our lives have been touched and changed – thanks to National Lottery players we are all winners.”

Ruby’s beautiful illustrations are a reminder of the impact The National Lottery has had on people and places across the nation. Her down-to-earth, playful and charming style, was deemed perfect to show the effect The National Lottery has had on the fabric of life in England. From iconic venues and beautiful landscapes, to exciting events and local and community groups and charities, The National Lottery has changed lives over its 25-year history.

Ruby says: “I am thrilled to have been asked to design these maps for The National Lottery’s 25th Birthday. It’s easy to forget just how much of an impact that the money from National Lottery players has on our local communities. It was great fun drawing both well known buildings and hidden gems, and I hope that people recognise places that matter to them.”

The full list of projects in the South West map are:

Coventry Transport Museum
Birmingham Museum + Art Gallery
Black Country Living Museum
Coventry City of Culture 2021
Royal Shakespeare Company
New Art Gallery Walsall
Ironbridge Gorge Museum Trust
Middleport Pottery, Stoke
Coventry Transport Museum
Black Country Living Museum
Croome Court, Worcestershire
Resources for Autism
Pat Benson Boxing Academy
Flatpack Film Festival
Lilleshall National Sports Centre
Warwickshire County Cricket Club

Discover the positive impact playing the National Lottery has had on your community over the past 25 years by visiting: and get involved by using the 25th hashtag #NationalLottery25

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