Gary toasts success of Shropshire’s first Wine School

Gary Carter of Shropshire Wine School

A local wine enthusiast is launching the county’s first independent wine education company later this month.

Gary Carter, from Shrewsbury, has uncorked Shropshire Wine School which will offer an exciting range of tastings and courses for those who are keen to learn more about wine.

The first event, an Introduction to Wine evening, will take place on Wednesday February 28 at the Lion Hotel in Shrewsbury.  The evening will introduce customers to the wonderfully diverse and quirky world of wine and is perfect for those new to wine or who want to understand the basics of wine tasting.

It will include the tasting of at least six delicious wines from around the wine making world and provide many helpful tips to help enhance their enjoyment of wine. By the end of the evening they will have learned how to taste, swirl and sniff like a professional; how to identify aromas and flavours in wine; about the influence of climate and weather on wine and the influence of oak and other wine-making techniques on the wine in your glass.  The evening, which takes place from 7-9pm and costs £25 per person.

Other events planned, also at the Lion Hotel, include a Saturday course with lunch on March 3 which is now sold out; Cheese and wine evening on Wednesday March 7 and an eight-week course starting on Wednesday March 21 where customers will taste more than 50 wines from all over the world.

This new venture sees Gary return to his home town of Shrewsbury after travelling round Europe working in a €billion multinational business, to set up his own wine business adventure.

Shropshire Wine School is the latest addition to the successful and rapidly expanding family – a UK-wide network of more than 25 independent wine schools established in 2000 in Newcastle upon Tyne.

The school will offer tastings at all levels from introductory evenings to eight week courses as well as Saturday wine experiences with lunch and food and wine matching workshops.  Private wine tasting experiences will also be arranged for corporate and private clients.

Gary will also be bringing professional wine training to Shropshire as the region’s only provider of WSET courses. Demand for these courses, the world’s leading wine qualification, is growing internationally as bars and restaurants recognise the need to offer professional training to their staff. The courses are also popular with wine enthusiasts wishing to attain a professional wine qualification.

Gary was first inspired to learn more about the world of wine by local wine personality Robin Butler. Gary said: “Opening the wine school will be a fitting tribute to Robin Butler, my close friend and mentor, who sadly passed away recently.”

He added: “We aim to help customers navigate the sometimes confusing world of wine and encourage them to discover new wines. All of our events are designed to be fun and informative with a focus on enjoying wine with like-minded people in a relaxed, informal atmosphere.

“Shrewsbury is a beautiful town with a thriving local food and drink scene and Shropshire Wine School will be seeking to complement and support local businesses wherever possible.”

For further information about Shropshire Wine School, visit, email or call Gary on 01743 624021 or 07411 652651.

Follow the wine school @Shropswines on Twitter and Facebook.