A new breed of butchers set to revive Cannock High Street

Inside store

Fresh meat and food to go retailer, Crawshaws, is opening its doors for the first time in Cannock at the end ofMarch, creating 18 new jobs in the area.

This new opening marks the 42nd store for the fast growing butchery chain and is its first store to open in the West Midlands.

The £250,000 investment into Cannock is part of the Rotherham based retailer’s planned growth strategy. By 2022, Crawshaws Group will invest £200m, opening 200 stores and creating 2,500 jobs, and therefore securing its status as a national brand.

The driving force behind this exciting growth plan is CEO, Noel Collett. He joined the business only a year ago, after spending over 12 years at Lidl as the UK’s COO where he was widely credited as an instrumental figure in the transformation of Lidl, growing the discount chain from 200 to 600 stores.

He explains; “We’re delighted to be opening our first Staffordshire store in Cannock. We’re positioned in the middle of the high street which is a great footfall opportunity for us, with our store being directly opposite Greggs. We pride ourselves on our fantastic quality meat at amazing everyday low prices, we’re 35% cheaper than supermarkets, so we’re confident we have a unique proposition to entice shoppers and commuters in store on a regular basis.”

The new 1,100 square foot unit in Cannock will offer shoppers great value meat, freshly prepared on the premises by qualified butchers, as well as a newly prepared ‘food to go’ menu which has recently been launched under the ‘Butcher’s Kitchen’ brand.

Noel continues; “Our trained cooks have worked very closely with our qualified butchers to create an outstanding range of freshly prepared everyday lunch solutions at amazingly low prices.  In celebration of our new opening, all customers who spend £20 on fresh meat in the first two weeks will receive a lunch, completely free. We’re confident that once people try something from our new ‘Food To Go Butcher’s Kitchen’ they’ll be keen to come back.”


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