WPR named outstanding Public Relations Consultancy

Edgbaston-based PR and digital firm, WPR Agency, has been named Outstanding Public Relations Consultancy at the 2017 CIPR PRide Awards.

The company was commended for its business strategy after adding over £1 million to its fee income and growing by 46 per cent in just three years.

Further award wins included Best Use of Media Relations for its work with 16-25 Railcard and Best Healthcare Campaign for Birmingham-based BHSF, as well as silver awards in the Consumer Relations and Science, Technology, Engineering and Mathematics (STEM) Campaign categories – marking one of the biggest award hauls for any one company on the night.

The latest award wins follow the 50 strong company being declared the Midlands’ largest PR consultancy, and the third fastest growing agency outside London, by the Global Agency Business Report 2017.

WPR managing director, Jane Ainsworth, said: “We’re extremely proud to have been named Outstanding Public Relations Consultancy. This year’s awards were closely fought, which is a testament to the quality of talent we have in the region.

“In an industry that is often perceived as London-centric, it’s heartening to see thatMidlands and Birmingham PR firms are consistently delivering high impact campaigns for some of Britain’s best-known brands. With major organisations relocating to Birmingham, I can only see this trend continuing.”

Other big winners on the night included West Midlands Police, NFU Mutual and Loughborough University.
CIPR PRide is the Midlands’ largest PR industry awards. To see a full list of winners from this year’s ceremony visit: www.cipr.co.uk.

Full list of winners from the 2016 CIPR Midlands PRide Awards

Outstanding Public Relations Consultancy

Gold winner: WPR Agency
Silver winner: Whistle PR

Outstanding Small Public Relations Consultancy
Gold winner: Story Comms
Silver winner: EAST VILLAGE.

Outstanding In-House Public Relations Team
Gold winner: West Midlands Police
Silver winner: East Midlands Academic Health Science Network

Corporate and Business Communications Campaign
Gold winner: NFU Mutual – Clean Eating: The Food Hygiene Ratings Report
Silver winner: The Marketing Pod – Uncovering the Missing Millions

Best Use of Media Relations
Gold winner: WPR Agency – Chief Adventure Officer (CAO)
Silver winner: NFU Mutual – Clean Eating: The Food Hygiene Ratings Report

Consumer Relations Campaign
Gold winner: One Black Bear – National Express – #notsuchadrag
Silver winner: WPR Agency – Chief Adventure Officer (CAO)

Public Sector Campaign

Gold winner: West Midlands Police – Guns – Tell us what you know
Silver winner: Derbyshire Constabulary – Operation Tatin – catching a serial sex attacker

Community Relations Campaign

Gold winner: Tank – Pass it on

Not-for-Profit Campaign
Gold winner: National Farmers Union – Back British Farming Day
Silver winner: Farm Safety Foundation – Introduction to Farm Safety Educational Programme

Healthcare Campaign

Gold winner: WPR Agency – ‘Breaking the Cycle’
Silver winner: Vision Express – World Glaucoma Week Vision Van Tour

Integrated Campaign
Gold winner: Plinkfizz – Closer than you think
Silver winner: NFU Mutual – Clean Eating: The Food Hygiene Ratings Report

Low Budget Campaign
Gold winner: Loughborough University – #LboroFamily’s Golden Ticket
Silver winner: Stone Junction – BoOM! – The Book of Obsolescence Management

STEM Campaign
Gold winner: Stone Junction – Not just the poor relative
Silver winner: WPR Agency – Corrosion, Cracking, and Downtime

Construction, Property or Infrastructure Campaign

Gold winner: Balls2 Marketing – Composite Wood: Your Profit is in the Garden
Silver winner: Cartwright Communications – Cartwright Gets Busy Living with Matt Hampson Foundation

Education Communications Campaign
Gold winner: Loughborough University – #LboroFamily’s Golden Ticket
Silver winner: Stone Junction – Not just the poor relative

Best Use of Digital
Gold winner: One Black Bear – St Basils – Donate Your Homepage

Best Use of Social Media
Gold winner: Loughborough University – #LboroFamily’s Golden Ticket
Silver winner: One Black Bear – National Express – #notsuchadrag

Best Use of Photography or Design
Gold winner: West Midlands Police – PC Recruitment
Silver winner: Story Comms and CEG Property – #AlphaSunrise – A new dawn for Alpha Tower

Best Publication
Gold winner: The Marketing Pod – Uncovering the Missing Millions
Silver winner: Loughborough University – At a glance

Best Event

Gold winner: Loughborough University – Spit Happens
Silver winner: National Farmers Union – Back British Farming Day

Issues, Crisis or Reputational Management
Gold winner: Stone Junction – EU Automation – tackling obsolescence

Outstanding Young Communicator

Gold winner: Claire Reynolds MCIPR – Tank

Outstanding Independent Practitioner

Gold winner: Nicola Davies Chart.PR, MCIPR – Seaborn Communications
Silver winner: Danielle Booker MCIPR – Lyme Communications