Twitter as a business tool, how can Twitter help a business? by David Rushton, Webwave
Author: David Rushton
Last Updated: 3/2/2010 8:59:41 AM
Summary
Unless you have been living on the Moon for the last 2 years, you will have heard of Twitter. It is mentioned on the TV, on the radio and now in the world of business! In fact it seems you can't escape Twitter at the moment. So what's Twitter all about and can it help a business?
Article
Twitter is simply a tool which allows members to post messages
on a page dedicated to them. These messages are known as 'Tweets'
and can be up to 140 characters long. Technically Twitter is known
as a 'micro blogging' platform, which is basically a cut down
version of a blog with really small messages!
People can "follow someone on Twitter" which means they have an
interest in that persons Tweats and will get shown that persons
Tweats when they sign into Twitter.
Messages can be on anything, and any browsing on members pages
will undoubtably uncover messages such as 'just having my tea' or
'about to watch tv'. Big deal you might say, so you can post
messages on a page? How does that help my business?!
Well the basic fact is that there are a lot of people on
Twitter, an enormous amount. People from all walks of life, working
in all kinds of industries. In fact nearly every type of business
is represented on Twitter.
What if your business could send useful messages to them?
Well the good news is it can! Here is the general idea for using
Twitter to promote your business:
• Get a Twitter account
• Start posting Tweets on subjects your customers would be
interested in
• Search Twitter for people that are interested in this
subject (you can search for people by keyword)
• Invite these people to follow you
• Continue to give them useful information through Twitter.
You are communicating directly with people that would be interested
in your business and forging a relationship with them!
These are the general steps involved, Twitter is not a five
minute job that you can forget about once it is running. You need
to keep Tweeting and communicating with your audience. Sounds like
a lot of hard work but the rewards can be worth it.
Happy Tweeting!
The Author
David Rushton is the owner
of Webwave a Staffordshire based
specialist provider of web technology outsourcing services designed
to benefit advertising, marketing, design and print agencies.
For more information visit: www.webwave.co.uk