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Telford IT business wins marketing boost

Lynn Morrison from Opus Energy discusses Rockford IT's marketing boost with Darren Kirby (L) and Nick Deane (R)

Telford-based managed IT solutions provider Rockford IT has been named as the lucky recipient of a £10,000 marketing package, courtesy of a competition run by business energy supplier Opus Energy

As part of Opus Energy’s commitment to working with small and medium sized businesses (SMEs), it launched its ‘Business Boost’ competition in November 2014, in response to its own research that showed many SMEs (57%) think they would benefit from a ‘boost’ in 2015 to help them achieve their full potential. Small businesses from across the UK entered the competition via Facebook, and Rockford IT was the winner of an expert marketing package, including £5,000 advertising space, a press advert created by a leading advertising agency, a press pack produced by PR experts and helpful marketing advice.

Darren Kirby, managing director at Rockford IT, said: As a smaller business, we don’t have huge resources of time or budget to plough into big marketing campaigns. So from our perspective, the prize package offered by Opus Energy was ideal for us as it allows us to focus on the day-to-day running of the company and our plans for growth.

“It was great to receive the support of so many people who voted for us and enabled us to benefit from this great opportunity. We chose to use our prize to cover an online and print advertising package in IT sector media and we found the advice package and toolkit press materials really useful.”

Lynn Morrison, marketing manager at Opus Energy, added “From our own research we know that SMEs are time pressured, and that the vast majority of business owners – 71% – say they have to cover multiple roles as part of their job. As this, and lack of access to finance were identified as barriers to growth by SMEs, we felt it was important for us to give something back to help our customers grow.

“While this competition was an opportunity to give a boost to one company, we’ve also created an online resource to support other busy SMEs. Opusenergygift.com captures the latest news and advice for small businesses in one place, to help those wanting to keep up-to-date but with limited time to do so.”

 

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