Superdream hires heavyweight digital director

André Picart has joined Superdream as head of digital, tasked with energising the Midlands agency’s digital output and full-service strategy.

He joins Superdream after holding the head of digital role at TMWI and working at Lakestar McCann on brands including Halfords, Butlins, Missguided, Nestlé and Redrow Homes.

Picart said: “Superdream’s vision for creative, innovative marketing immediately appealed to me. What it’s achieved in the last year with its client wins and award-winning approach is testament to the agency’s progress and pedigree. The breadth of skills in house, coupled with its ambitious development plans is impressive. I’ve come on board to help establish the digital team and wider agency as a serious player at the next level.”

Superdream’s UK director Fran Nolan said: “We’re delighted to have André join the team. Working with household names like Worcester Bosch, Toby Carvery and Harris Brushes, it was vital for us to get the right person.  We’re confident his skills will significantly advance and future-proof what we and our clients do.”

Superdream has more than 50 marketing and creative specialists based at its headquarters in Bromsgrove, Worcestershire. Last year it opened its first international office in Brisbane, Australia and since January 2017 has recruited 8 new specialists.

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