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Successful merger offers clients a fully integrated web solution

Lesniak Swann, the integrated marketing communications agency, has joined forces with Cyberzia, the eCommerce solutions specialists, further strengthening their position as a fully integrated agency.

The recent merger has combined the marketing strategy and brand development that Lesniak Swann are famous for, with greater eCommerce and open source software knowledge that Cyberzia have developed over the past 10 years.

The merger comes at a perfect time for the two businesses; Lesniak Swann were looking to expand their web business to provide clients with a complete internet marketing solution, whilst Cyberzia wanted to join a larger strategic firm in response to clients requiring more integration between web and other marketing services.

Lesniak Swann now has a vast pool of talent to draw from, with a combined staff of 20 bringing the best of open source software and bespoke programming expertise together to cater for every client’s needs. The programmers at Lesniak Swann have been developing unique web applications ranging from eCommerce enrolment solutions for FE colleges, to fully screen responsive websites for use on mobile phones and tablets.

The move strengthens the position of Lesniak Swann as market-leaders in integrated, strategic communications, and has taken the web side of the business to approximately 50% of the GP of the firm.

Clients from both businesses are now able to benefit from a more complete range of marketing and internet solutions; from website building, eCommerce and online marketing strategy, to broader communications strategies, brand development and print solutions.

Following from the merger with business-to-business specialists Austin Barrett Brock last year, Lesniak Swann is now positioned to offer additional sectors a fully integrated marketing service, and as the agency grows from strength-to-strength, clients are able to meet all of their marketing needs under one roof.

Alex Swann, director at Lesniak Swann, is thrilled with the latest merger, “only three months into the merge we have met the six month target for the combined business. Considering the current economic climate, we are very pleased with these results, and we are looking forward to another year of healthy growth for the agency.”

 

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