The colourful SW4 truck decorated with photos of contestant couples in the annual dance spectacular is the brainchild of Paul Andrews, chief executive of AMCO Services International, who is teaming up with wife Rachel to take part.
As well as journeying across Britain, the truck has stopped off at the Chateau Impney in Droitwich, which is hosting the event for the fourth successive year, and at New Road – workplace of contestant Fiona Watson – for the first day of Worcestershire CCC’s opening Specsavers County Championship match against Northamptonshire.
Event co-producer Granville Orange said: “As soon as Paul mentioned the idea of using truck livery to promote Strictly Worcestershire we couldn’t wait to jump on board. It’s a great way to raise the profile of the event, which this year is in aid of Worcestershire Prostate Cancer Awareness Group and the £1.6 million Rory the Robot Appeal.”
Sponsored by drp and A1 Recruitment Solutions, the black tie event is contested by eight couples from the county’s business community, all aiming to lift the prized glitterball trophy in front of a 760-strong corporate audience.
Taking part are Charlotte Page and George Pickard, Tracy and Anthony Lowe, Fiona Watson and Jonathan Bell, Rachel and Paul Andrews, Sarah Preece and Nick Griffiths, Andy and Karen Haynes, Anita Gatehouse and Derek Simmonds and Ryan Shemwell and Lauren Baker.
TV and radio presenter Adrian Chiles, who hails from Hagley, is MC and the judges are Lord Digby Jones, Bob Warman, dancer/choreographer Katie Love and choreographer Jennifer Bennett Price.