Maxim B2B, a firm based on Stratford Enterprise Park that helps retailers to find new corporate revenue streams, has boosted its client base from around 40 retailers to over 170 retailers in the space of 15 months.
The business’ recruitment drive will continue with additional jobs throughout the year, and to help with the expansion, account managers are needed to oversee and develop relationships with new clients such as Super Dry and Sports Direct.
The European expansion was made possible thanks to support from the Coventry and Warwickshire Chamber of Commerce International Trade Hub including the UK Trade & Investment team (UKTI), who helped to put the business in touch with a series of British Embassies.
Although Maxim B2B was only founded three-and-a-half years ago, it now has a presence in Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Switzerland and Austria.
David Whitby, chief operating officer at Maxim B2B, said: “Our overseas expansion has been nothing short of remarkable and it has led to strong growth within the business.
“We networked with different embassies, who helped to provide us with essential information on each country and the markets pertinent to our trade. This included things like types of retailers, currency differences, taxation, culture, language and legalities.
“Most importantly though, under strong briefings, the different embassies made approaches to selected overseas retailers to introduce us for new business.
“The Chamber and UKTI have been indispensable to us, and without them introducing us into the network of British embassies, we simply wouldn’t be where we are today.
“This is set to be a very exciting year as we look to grow even further and bring more resources on board.”
MaximB2B’s expansion comes after the Chamber recently revealed that companies in the region were at their most confident in quarter four of 2015 than they had been at the turn of any other year for the past decade, according to its Quarterly Economic Survey (QES).
It’s also a boost for the Chamber’s ‘Go For Growth 16’ campaign, which aims to ensure the region hits is growth potential in 2016.
Ajay Desai, Head of International Trade at the Coventry and Warwickshire Chamber of Commerce, added: “MaximB2B’s overseas expansion shows what can happen if companies tap into the support that is available.
“The Chamber is committed to doing everything it can to help businesses have a successful year and our International Trade Hub can play a major part in that.”