Conversion Rate Experts, the Staffordshire-based consultancy that scientifically optimises the profitability of online businesses, has been awarded the Queen’s Award for Enterprise in the Innovation category.
The Queen’s Award for Enterprise is granted to British businesses for outstanding achievement in one of four categories: international trade, innovation, sustainable development and promoting opportunity (through social mobility). Her Majesty The Queen grants the awards on the advice of the Prime Minister; they are announced annually on the 21 April, The Queen’s birthday.
The Queen will present the awards in a ceremony at Buckingham Palace later in the year.
Conversion Rate Experts won the accolade in recognition of its success in codifying a scientific methodology that industry leaders like Google, Facebook, Amazon and Apple now use to improve websites. As the world’s largest consultancy that focuses solely on conversion rate optimisation (a term it coined in 2007), the company has measurably grown hundreds of businesses in over 80 different sectors.
The company serves clients in 22 different countries from its office in Hawkesyard Hall, Rugeley and consists of a multinational team working remotely across 7 countries.
Karl Blanks, chairman and founder of Conversion Rate Experts, comments: “To be awarded the Queen’s Prize for Enterprise is incredible testimony to the hard work of our talented staff who have helped us to build an international success story from our home in Staffordshire.”
“Our roots in the local community are very important to us. We wanted to create a global company with the best and brightest global talent, without having to uproot and move to London. We are a remote-first company, using remote collaboration technology so that we can hire people and serve clients anywhere in the world from our office in Rugeley.”
“I grew up in Stafford while my business partner Ben Jesson comes from Cheslyn Hay. Both of us love living and working here and thanks to the way we work, this doesn’t place any barriers on our ambitions.”
“We also recruit locally, with an internship programme open to anyone with outstanding A Level results. Staffordshire is home to exceptionally bright young talent for whom we are always on the lookout.”
“Innovation is our business. It helps us to stand out as one of the few marketing companies that focuses on measurable results. We stick our necks on the line by insisting we carry out scientific A/B tests to verify that we’ve significantly grown each client’s business. We were the first consultancy to do this and we are proud to have led this change in the industry.”
Conversion Rate Experts will be presented with their award at their offices by the Lord-Lieutenant of the county of Staffordshire at a date to be agreed after 21st April.
The Queen’s Awards for Enterprise is an awards programme for British businesses and other organisations who excel at international trade, innovation or sustainable development. They are the highest official UK awards for British businesses. Previous winners have reported substantial benefits including increased staff morale, boosts to turnover and international trade and recognition. Research of International Trade winners between 2012 and 2015 carried out by the University of Strathclyde, showed that 73% of respondents directly attribute increased international sales to winning a Queen’s Award for Enterprise.
Conversion Rate Experts (CRE) is the world’s leading agency for conversion rate optimization (CRO)—a term that it coined in 2007. It has helped to grow some of the web’s most sophisticated companies, including Apple, Amazon, Facebook, Google and Dropbox—and many traditional enterprises and smaller businesses.
CRE increases the profits of businesses scientifically, by carrying out experiments—A/B-tests—on their websites. It has worked in over 80 different verticals, in 9 languages, and in 22 countries. The tests have been carried out on billions of users, generating billions in revenue for its clients. The company has over 55 testimonials and video testimonials, many of which describe how CRE more-than-doubled the clients’ sales.