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Staffordshire-based Rewards4 reports unprecedented growth

Director, Tom Cowgill

Award-winning Staffordshire-based sports rewards company, Rewards4, is reporting unprecedented growth, with over two million members and a staggering £25 million spent on tickets and merchandise using Rewards4 points to date.

After a record-breaking year in 2017, Rewards4 has announced a number of new partnerships in 2018 which has seen further expansion of its rewards and loyalty platform into new sports.

Tom Cowgill, co-founder and director of Rewards4, commented: “Our unprecedented growth is testament to the obvious appetite from clubs wanting to deliver more value-added benefits to their fans.  Our platform provides these clubs with a bespoke rewards and loyalty solution which requires little or no resource from the club while at the same time giving their fans access to a huge network of retail and other partners with whom they can earn points to spend back at their club.

“With a strong foothold in racing, golf, cricket, rugby union and rugby league, our plan over the next 12 months is to continue to sign up and work with professional clubs in these sports as well as expand our offering into new sports such as football and netball. We’re also passionate about widening our reach into grass roots sport.

“Our vision is to deliver a rewards-based platform and loyalty currency which becomes the industry standard in sport within the UK and, ultimately, across the globe.”

The company has seen continued success in cricket with Worcestershire County Cricket Club, Warwickshire County Cricket Club and the England supporters club, Barmy Army all recently signing up to the Rewards4Cricket programme.

Hull FC, St. Helens and Warrington Wolves have also become the first three Betfred Super League clubs to sign up to the Rewards4Rugby League programme.  The addition of these clubs follows the initial success of the partnership with the RFL’s Our League membership which launched at the end of 2017.

Meanwhile, the ever-popular Rewards4Racing programme continues to flourish with a roll-out across Arena Racing Company’s 15 tracks which, alongside The Jockey Club’s racecourses and York, bring the total number of courses participating in the programme to 32.

In January 2018, Rewards4Racing also welcomed Betfair as the programme’s fourth betting partner.   These partnerships have already led to increased engagement with a new audience of racing fans.

Over the next six months, Rewards4 will be focused on growing the 100,000 members who are actively collecting and spending points each month.  Plans include Rewards4’s first foray into women’s sport with the launch of the Rewards4Netball programme.

As well as providing a valuable loyalty currency for sports fans, Rewards4’s unique platform continues to provide sports clubs, racecourses and governing bodies with a proven money saving and fan engagement tool.

The network of professional club partners will also give these fans even more opportunities to spend their points and save money watching the team they love.

To find out more and become part of the Rewards4 success story, please call 0345 605 5220.

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