Marketing communications agency Plinkfizz based in Newcastle-under-Lyme Staffordshire has joined forces with award-winning agencies across the UK to form The Hyperlocal Everywhere™ Network.
Plinkfizz together with regional communication specialists Spring, Freshfield, The Karol Marketing Group and purplefish together cover the Midlands, South East, North West, North East and South West of the UK to create a unique offer in marketing services.
The Network aims to provide clients with a unique combination of national reach and regional expertise to deliver national marketing campaigns across digital, public relations, social media, events and design and branding.
Fiona Hawkins, owner and managing director of Plinkfizz, said the collaboration will provide businesses and organisations with direct access to a specific geographic or demographic community.
She said: “Often national brands rely on a single agency to create a marketing campaign without any local knowledge or to reach journalists they don’t know.
“By using The Hyperlocal Everywhere™ Network they can avoid coordinating multiple agencies and have access to grassroots agencies with in-depth knowledge and a vested interest in their area. The result is they can be assured of commercially competitive campaigns with high-impact national and regional results.”
This combination of specific expertise makes The Hyperlocal Everywhere™ Network
an asset for national brands looking for support for local marketing and PR campaigns allowing them to get closer to the people they want to target.
The Hyperlocal Everywhere™ Network comprises agencies with a proven track record in regional consultation as well as national brand campaigns including EDF, Arts Council, The Manufacturing Advisory Service, United Kingdom Atomic Energy Authority, The Original Cottage Company, North-West Aerospace Alliance, New Anglia Local Enterprise Partnership, Loch Fyne Restaurant & Grill, Redrow Homes, Stoke-on-Trent City Council, Lancashire County Council, Suffolk County Council and Essex County Council.
For more information about The Hyperlocal Everywhere™ Network visit http://hyperlocaleverywhere.co.uk/