Smashing the crystal ceiling: iLite’s Jane Vaar lights the way for Girl Bosses everywhere

Powerful business owner Jane Vaar is taking the luxury lighting industry by storm as iLite Mailbox, the city’s first Swarovski Lighting partner store, gets set to open on Monday 13 November.

Birmingham’s hotspot for luxury, the Mailbox, plays a perfect host to a bright new addition this month, in the form of high-end lighting boutique, iLite Mailbox. An official partner of Swarovski, a brand famously endorsed by Hollywood’s best and brightest, this brand new store will showcase perfectly-crafted pendants, wall lights and table lamps from brands such as Swarovski Lighting, Schonbek, Masiero, Foscarini, and Diesel Lighting.

The driving force behind iLite Mailbox is Jane Vaar. With an impressive CV to her name, including four years’ experience in the luxury retail industry, Vaar has extensive knowledge of the market, its clientele, and how to market beautiful, bespoke products. In addition to that, Vaar has seven years of experience with customers shopping in high-end stores, along with experience working in places such as the Bullring and other high street stores. With all of this behind her, it made sense to open her own store.

Speaking of this new direction in her career, Vaar said this: “I decided it was time that I truly embraced my independence and took a more leadership-based role. Whilst I’ve loved every second of my career to date, I knew that as a very independent woman, I needed to challenge myself further and allow myself to flourish in a more self-driven role. I’m so glad to be moving forward in my career in a city like Birmingham, which is full of powerful professional women who are ‘killing it’ every day!”

The idea for the Mailbox store stemmed from Vaar’s talks with the Director of World Markets for Swarovski Lighting approximately 18 months ago, whereby a concept was created for the store, to explore ways to present the world’s most beautiful, bespoke lighting. In what was a real labour of love, Vaar then worked tirelessly in crafting a brand which would redefine the image of lighting, particularly in the luxury market.

If you thought Vaar was stopping there, you thought wrong… Speaking of her plans for iLite’s future, she said: “This is the first of many stores to come, as we plan to expand iLite and Swarovski Lighting to several EU countries and the Middle East. The grand plan is to not only capture the entire luxury lighting market for the UK, but for the whole world.’

This unfettering ambition and determination to take on the world with iLite makes Vaar a true inspiration to business owners everywhere, and particularly women. Often women are not encouraged to have such drive and confidence in their own skills and abilities, so to see people like Vaar set such an excellent example of a young businesswoman who is absolutely at the top of her game is sure to have an impact on women everywhere.

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