The Barber House, which pioneered the city’s throwback to traditional men’s grooming, has unveiled exciting expansion plans that sees the business more than double in size. The team has moved into a new 1,000 sq ft unit on Waterloo Street, almost five years after opening in Birmingham city centre.
Oozing early twentieth century cool, The Barber House was one of the first traditional barbershops to arrive in the city, marking the return to the good old days. Starting with a team of three back in 2014, the Bennetts Hill salon and shaving parlour has grown from strength-to-strength and now boasts a team of 11 barbers, from apprentices to senior level. The Waterloo Street deal, with its £120,000 relocation costs, sees The Barber House go from four to nine chairs and welcome two new members of staff.
Founder Dale Sampey, who has over 20 years’ experience as a barber, comments: “We have been planning this move for a long time and I’m so happy that we’re finally opening our doors. It’s a scary but exciting phase, taking the business to the next level, but the past four years have shown just how much potential there is, and I know that Birmingham is the right place for us to continue our success and keep growing the brand.”
Targeted at the discerning gentleman, The Barber House prides itself on perfecting the appearance of the modern gent from head to toe. Whether looking for a traditional short-back-and-sides or classic mohawk, customers experience steam preparation, hot towel application, soothing soaps, moisturisers and oils, finished off with a shave and splash of aftershave.
This detailed approach to barbering is championed amongst The Barber House’s Colmore Business District customer base, but the rise to fame came when Dale’s team was showcased by hit TV show, Peaky Blinders. Since then, they have also welcomed a wave of famous faces including Strictly judge Craig Revel Horwood, comedian Al Murray, footballer Rudy Gestede, boyband The Vamps, and Brum’s very own Glynn Purnell and Lenny Henry.
“Initially, I worried whether our approach to barbering would be understood, but we’ve seen demand increase consistently, with our customer base growing by the day. We always wanted to be different and offer something that you couldn’t get elsewhere. Of course, there have been new barbers arrive on the scene, but we remain dedicated to The Barber House experience; from our hot towel, cut throat shaves and beard sculpting, to complimentary shoe shines and drinks from our fully-stocked bar, the pressure is always on to keep providing value to customers, and our new location in Waterloo Street means that we have an even bigger space to do this,” Dale continues.
The Barber House opened at Neville House, 14 Waterloo Street, Birmingham today on Monday, offering both its traditional walk-in service and all-new pre-appointment bookings.