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Santander- The changing face of business banking

Peter O'Gorman

Midland Business News talks to Peter O’Gorman Regional Director, Home Counties at Santander Corporate & Commercial

The Santander Breakthrough programme was launched in 2011, now with four years of knowledge and experience under their belts the bank has expanded the proposition further, with the goal of doubling its current SME market share to 10% by the end of 2016.

The Santander Breakthrough programme has been built around five key service ‘pillars’ that look to accelerate the business growth plans of more ambitious SMEs: Knowledge; Talent; International; Connections; and Finance.

Peter O’Gorman stated: ‘The cornerstone of the banks business strategy in 2011 was to help businesses and provide an alternative type of business banking with multi-level solutions’.

An exciting development in the new phase of the banks business offering is the ‘International’ pillar under the Breakthrough initiative.

Trading internationally and exporting, as well as developing relationships with overseas suppliers has become a key consideration for many UK businesses looking to grow. Peter said: ‘Breakthrough International is an exciting element of the Breakthrough programme, putting people in touch, opening new markets and identifying new revenue streams.’

He added: ‘Access can be gained to some of the world’s most promising markets through our Trade Missions. Also by accessing the Santander Trade Portal, having the right contacts and knowing the latest market developments can make all the difference when spotting your next opportunity’.

The Trade Club and Santander Passport also forms part of the International offering.

Santander Universities and internships programmes are focused on connecting businesses with the right employees. The University project runs across 78 Universities offering SME’s business support to pay for an interim placement.

It is clear that the Breakthrough programme offers a progressive all-encompassing banking solution for its business customers. Peter concluded by adding: It is not enough to simply offer transactional banking, businesses are looking for relationship banking and a multi-tiered approach to support their business growth and development’.

The Santander Breakthrough Moments Box visited Northampton mid-June for a five-day festival of free masterclasses and seminars aimed at helping local SME owners and businesses.

Attendees benefited from a number of presentations from key blue-chip companies including Sophie Dekkers, UK Market Director at easyJet, who gave a talk on how the company has been exploring new international markets and revenue streams. Along with the opportunity to test drive the Santander Trade Portal. The Box also showcased Santander’s Growth Capital lending programme, aimed specifically at helping business owners and entrepreneurs to fast-track growth.

Further information about the Tour and future dates can be found at www.santandercb.co.uk/knowledge-hub/events

 

 

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