Safety in the spotlight as SAS Water Ltd launches a new corporate website

SAS Water Ltd Managing Director, Elizabeth Ward

A two-year rebranding project devised to reflect the growth of Legionella safety experts SAS Water Ltd has culminated in the launch of a new corporate website.

The Leek based business has expanded its team and added additional plumbing services and introduced an innovative range of education and training courses to reflect a growing awareness of water safety issues. The company has a bold vision to become the UK’s leading Legionnaires’ Disease and Water Treatment Specialist and has plans for growth of around 30 per cent in 2019.

Managing Director Lizzie Ward said major investment in marketing services reflected the growth of SAS Water. It has provided work for local North Staffordshire companies, led by Graphix, based in Norton.

In 2010, SAS Water had three engineers and one risk assessor. In 2018, there are seven engineers, four qualified plumbers, an apprentice plumber, and two main risk assessors. Office staff has also grown, from one to three full time staff.

“The business was founded in 1988 and has gone through many changes. We needed our customer-facing image to reflect this,” said Lizzie. “We worked with Graphix who have masterminded many changes, from a name-change, to new branding, signage and smart new livery on our vans. The copywriting was provided by locally based Howle Communications and our new photography by Cathy Bower Photography, of Leek.

“Graphix and Howle Communications has worked with us on our new education and training packages. This aspect of the work is a personal passion as it is vital to spread awareness of the need to ensure company water safety regimes are up to date and that all staff are aware of their responsibilities. This was highlighted in early 2019, when an inquest was held into the death of a guest at the Feathers Hotel, Ludlow. The hotel closed after Legionella was discovered and the inquest concluded that Elaine Brown, aged 69, a guest at the Feathers, later died following a stroke. The inquest jury concluded that Mrs Brown contracted legionella pneumonia which contributed to the stroke which subsequently killed her.

“We now have two new websites, our corporate website, launched in March 2019, and a website aimed at the hotel, spa and leisure sectors (launched in 2018), which is a growth area for the water safety industry. Along with company information, each site contains a great deal of information about legionella, the law and health and safety regulations, education and training resources and news.”

“Businesses have a duty under safety legislation to seek expert advice and to ensure risk is controlled. In 2018, there were 814 notified cases of Legionnaires’ Disease.

“We have social housing and care homes among our clients and the risk of death from Legionnaires’ Disease multiplies where contracted by elderly and vulnerable residents.”

SAS Water has a portfolio of more than 80 clients ranging from household names, such as JCB and Balfour Beatty to gyms, hotels and holiday lets. The new website can be seen here –