Rugby-based Smart Assessor, which provides electronic portfolio software for students, has broken into the Australian market after linking up with the UK Trade and Investment (UKTI) team.
The firm was introduced to UKTI through its membership with the Coventry and Warwickshire Chamber of Commerce and after being invited on a UK trade mission to Australia, is due to launch its first product there in May.
Smart Assessor was formed four years ago and its software is used by those studying towards vocational qualifications, such as apprenticeships and in colleges, as it allows accredited work to be uploaded to an online portal in video or audio form.
The trade mission, and subsequent exhibitions around Australia, yielded huge interest, with no such product currently available in the market.
As a result, and thanks to a helping hand into the market from UKTI, Smart Assessor is teaming up with Melbourne-based OzSoft, to launch its first product in the country later this year ahead of further possible expansion.
Fiona Hudson-Kelly, marketing director at Smart Assessor, said: “We attended a UK trade mission to Australia with UKTI in order to research market opportunities and discovered there was a requirement for the product in Australia.
“We visited Sydney, Melbourne, Perth and Canberra on a roadshow, to exhibit our product, as well as getting to know all of the ‘movers and shakers’ in the industry, which was all organised by UKTI.
“It helped too that we were able to meet interested parties at the British Embassy, which is quite impressive.
“We are currently working on pilot projects and are due to launch our first Australian project in May, along with one of the countries biggest software firms, which will tailor the software to that market.”
Hudson-Kelly: “We wouldn’t have been able to do it without UKTI, we wouldn’t have even known where to start.
“We are now looking into expanding into other Commonwealth countries, such as Canada.”
Kati Hope was Smart Assessor’s international trade adviser from UKTI, and is delighted to see how the company has built on its breakthrough into the market.
She said: “The team at Smart Assessor had never really consider breaking into an international market before our trade mission, but soon saw for themselves the opportunities that exist.
“There was a high level of interest in their product and after we were able to introduce them to some of the relevant decision makers, they have gone on to make great progress and look set to make a big impact, not only in Australia but in other countries too.”