Reindeer parade rocks at Coventry’s Belgrade Plaza

This week saw some festive friends visit Coventry’s Belgrade Plaza in order to spread some Christmas spirit! Local residents were invited to come down to meet some real reindeer and enjoy a fantastic Christmas light switch-on, which took place on Wednesday 22nd November.

Coventry residents watched a magical reindeer parade, which commenced at 3pm at Belgrade Plaza, where the reindeers then returned to their stable afterwards for parents and children to meet, greet and find out more about Santa’s special helpers! Visitors were also treated to a fantastic Christmas light switch-on, where the lights were turned on by Jason Takasongo and his classmates from St Patrick’s Catholic Primary School. The school’s choir also performed Christmas Carols for the guests on the Plaza.

After the lights were switched on, a sponsored ‘sloshing’ took place, where Belgrade Theatre’s Head of Development, Helen Hotchkiss, raised money that will now be donated to the theatre’s ‘Making Memories’ campaign which aims to help and support families in need during the Christmas season. Helen recreated the famous ‘slosh scene’ in its annual pantomime by getting squirted with several litres of shaving foam and what a scene it was!

Commenting on the night, Lydia Ellis, Marketing Manager at Belgrade Plaza, said: “Wednesday was a wonderful night for everyone who came to see the light switch-on at Belgrade Plaza. The reindeer really brought in a crowd and they were greeted by lots of excited visitors! The tree looks fantastic now it is lit and we hope it will make all the visitors at Belgrade Plaza feel very festive over the next few weeks.”

Belgrade Plaza is certainly the place to be this Christmas, with a whole host of fantastic eateries including some family favourites including Bella Italia and Pizza Express, entertainment from Belgrade Theatre and plenty of rooms at the UK’s largest hotel brand, Premier Inn.

For more information about things to do at Belgrade Plaza this Christmas, please visit –