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Redditch based business woman shifts up a gear with award nomination

Local Redditch-based business woman, Germaine Ash, has been shortlisted as a finalist in the Female Franchisee of the Year category at the British Franchise Association (bfa) HSBC Franchisee of the Year Awards 2017.

Germaine set up her Mac Tools franchise in 2015 – specialising in mobile sales of high end automotive tools. As a single mum looking for a new career path, Germaine stumbled on the franchise opportunity and jumped at the chance to achieve a greater work-life balance with her young son.

Since setting up her franchise, Germaine has taken the business from strength to strength, and has plans to expand the business even further by growing her business with additional territories.

Running for nearly 30 years, the bfa HSBC Franchisee of the Year Awards 2017 celebrate franchisees across the nation that show dedication, commitment and a passion for both their brand and the franchising industry.

Germaine was shortlisted in the category due to her passion, drive, and commitment to the business, leading to the achievement of exceptional results.

Germaine commented: “Being recognised by my franchise and the bfa for the hard work I have put into the business is an enormous and very unexpected honour. Being part of a successful franchise is fulfilling both mentally and financially, so being nominated for Female Franchisee of the Year is the absolute cherry on the cake.”

Pip Wilkins, CEO at the bfa said, “With so many inspirational stories from our members’ franchisees, it’s always a tough task to narrow it down to our 15 finalists. These outstanding business owners have so many different reasons for taking control of their business lives, and to hear the diversity in these stories is always so empowering. All of our finalists this year are an excellent example of how the franchisor’s collaborative approach, combined with the go-getting attitude of the franchisee, generates success at both individual and network levels.”

Andrew Brattesani, UK Head of Franchise at HSBC, added, “Judging is a hard task at the best of times, which only becomes harder every year when the difference in best in class is paper thin. Each franchisee highlights how focus and drive, when supplemented by the support of a franchisor, results in the growth of a sustainable and profitable business. HSBC is delighted to play a pivotal role in meeting the financial challenges of this dynamic and important market sector.”

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