The region’s longest running business magazine, Prosper, produced by the Black Country Chamber of Commerce, was revealed last week at an eagerly anticipated red carpet launch in Walsall.
Regional business leaders joined the Mayor of the West Midlands, Andy Street and the Chamber team to unveil the magazine as it was presented to the assembled audience in the town’s Light Cinema.
The magazine, which has been landing on the desks of key influencers for over 30 years, has undergone a complete makeover and transformational redesign; providing stylish page layouts, bespoke photography and a contemporary, perfect-bound magazine accompanied by the very latest digital publishing technology to provide an unrivalled reader experience.
Between the pages Prosper now offers an engaging, thought-provoking business title delivering business news, views, interviews, commentary and an invaluable insight into the topics, themes and priorities of business.
Corin Crane, Chief Executive of the Black Country Chamber said, “With over 30 years’ worth of heritage, Prosper Magazine is a recognised and established publication which has been read by countless business people over the decades.
“Times change though; the way people read news has evolved and the expectations around the type of content they want mean we have taken the decision to ensure that Prosper remains relevant and fresh by refreshing it for a modern business readership.
“Bigger, Better and Bolder – it will still continue to be a publication of interest to the Black Country Chamber of Commerce members but will also be of interest to the wider business community both within the region and beyond.”.
In addition to the new editorial drive for quality business news and thought pieces, the magazine, and its interactive website, will be an outstanding platform for businesses to advertise, showcase and promote their products and services – reaching larger business to business audiences than ever before in exciting, innovative and engaging ways.