The Dallas Burston Polo Club has enjoyed its most successful year in business so far after welcoming a record number of visitors to its impressive venue and doubling its workforce.
The supreme destination venue in Southam has taken on eight new employees over the last six months across a range of roles including hospitality, administration and event organising in a bid to cope with an increase in demand.
Conference and events bookings for the impressive IXL Events Centre have risen by 60% compared to last year, with the venue attracting a range of new businesses including car manufacturers, gaming firms and a global beauty and cosmetics company.
The wedding arm of the business has also enjoyed a hugely successful 12 months, with bookings almost doubling and the venue winning the Best Purpose Built Wedding Venue award in this year’s Midlands Asian Wedding Awards.
And the annual Polo in the Park fun day, held in September welcomed more than 3,000 visitors from the UK and overseas – the highest attendance in its five-year history.
Bosses at the club say they are delighted with this year’s results and believe some of the success is due to the continued development of the region.
General Manager of the Dallas Burston Polo Club, Major Richard Carney MBE, said: “This year has been a record-breaking year for the business with more and more people visiting the club.
“We have seen our events and conference bookings increase dramatically over the last ten months, which is fantastic news as we have placed a strong focus on that side of the business this year. And we have been able to recruit more staff, all of who have been employed from the local region, to support the continued growth of the business.
“Overall, the hospitality and events industry here in the Midlands is enjoying a strong year helped by a number of factors including some impressive developments across the region, including Coventry’s Friargate development and Stratford’s £30million Town Square project – all of which helps to attract businesses and visitors to the region.”
Work also started this year on a massive £122million development at the 600-acre site on the Stoneythorpe Estate, with the opening of the new £1.5million bar and lounge, The Millstone Hare.
The new venue forms part of an exciting 12-year plan announced last year – which also includes 100 luxury lodges and a hotel – creating hundreds of skilled and unskilled jobs for the region by 2025.
“We were delighted to take this first step in our incredible 12-year plan to transform the club into a top destination venue,” added Major Carney. “There are exciting times ahead for the business and we are confident that visitor numbers will continue to increase as more and more individuals and businesses see what we have to offer here in the heart of the Midlands.”