The agreement covers exclusive nationwide distribution and brand activation rights for the Galipette Cidre range, an award-winning pure juice French cider.
Based in Great Alne, Warwickshire, Purity is one of the UK’s largest independent breweries. Founded in 2005, Purity was named as The Good Pub Guide’s Brewery of the Year in 2018 and produces a range of international award-winning beers including Pure Gold, Pure UBU, Mad Goose, Lawless Lager and Longhorn IPA.
Purity’s Managing Director, Paul Halsey, said: “We are delighted to add the fantastic Galipette Cidre range to our award-winning portfolio. We only work with the best quality brands who share a similar ethos and values to us and we are confident Galipette’s premium pure juice ciders will be a great addition to the UK cider market.”
Cider Supply Company Managing Director, Ilkka Soini, comments: “We are thrilled about today’s announcement for the UK, which will see Galipette Cidre significantly strengthen its route-to-market across on and off-trade channels in the world’s largest cider market. Purity’s passionate and talented team, outstanding beer portfolio, strong nationwide distribution platform and proven brand-building capabilities make them an ideal partner to execute against our growth strategy.”