Primark confirms the opening of its largest ever store at Birmingham Pavilions

Primark’s largest ever store is on track to open in December 2018, at Birmingham Pavilions. The new store will showcase five floors of fashion over 160,000 sq ft of retail space and will feature the latest trends in women’s, men’s and children’s fashions including footwear, accessories as well as lingerie, beauty and homeware.

This store will build on Primark’s latest contemporary shop fit, offering an enhanced customer experience with bespoke design areas, access to free Wi-Fi and customer “recharge” seating areas for enjoyable and convenient shopping.

The opening will create local employment opportunities, with almost 500 new jobs. The store will employ approximately 900 people in total, including 430 employees who will transfer from Primark’s current city centre location at Birmingham’s New Street. Recruitment for the new jobs will begin in August.

Employees in ‘back of house’ will enjoy open spaces designed with modern features and comforts such as a ‘Recharge café’ with a fully equipped kitchen area and bright décor. This space is designed to feel like a home away from home for employees.

A Primark spokesperson said: “The new Primark in Birmingham will be the largest in the world, offering an even wider range of our amazing fashion at amazing prices, over five floors.

We have a loyal customer base in Birmingham and are very excited to unveil the new store, which will be almost four times the size of our current city centre store.”

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