Pearl Yachts appoints daughter as lead creative agency

Independent creative agency daughter has added Pearl Yachts to its fast-growing roster of clients.

daughter opened its doors in late 2016 and has already attracted Rolls-Royce Motor Cars, One Pro Cycling, Kokoso Baby and Marine Conservation Society.

The appointment follows a competitive pitch to become Pearl’s lead creative agency and develop the Pearl brand story, brochures, advertising and website as well as supporting ongoing model launches. The website will be handled by daughter’s digital partner, Oh My!

Impressed by daughter’s approach, Iain Smallridge, Pearl’s Managing Director, said: “As Pearl looks to strengthen its brand presence throughout 2018 with the introduction of several new models, daughter demonstrated a strategic and creative approach that clearly defined Pearl’s ambition as a luxury brand.”

Lee Jackson, Strategy Partner at daughter said of the appointment: “We’re doing things a tad differently at daughter and it’s working. Clients like Pearl love having direct, uncluttered access to the people that actually do the work – and we’re passionate about partnering with British brands who want to make a global impact.”