Community retailer The Midcounties Co-operative was in a party mood when it celebrated Fairtrade Fortnight in Kidderminster with a special guest from Guatemala.
The event in Midcounties Food store in Franche Road, was arranged by The Midcounties Membership Team and featured a talk from Basilio Chales Pablo, a Fairtrade coffee grower from Hueheutenango.
Basilio is part of his local co-operative group, The Co-operative Todosanterita, and is visiting the UK to share his experiences and talk about the importance of Fairtrade produce.
Local business The Pudding Pie Cookery School also attended the event where they cooked up a storm by baking Fairtrade coffee cake and Fairtrade chocolate brownies for members and customers to try whilst the membership team handing out free Fairtrade recipe cards and coffee.
There was also fun and games when children from Franche Community Primary School took part in a fun and educational Fairtrade treasure hunt at the store and received goodie bags full of Fairtrade products including bananas and chocolate.
Rachel Lockett, Membership Development Officer, said: “We organised this free, fun and engaging event to celebrate Fairtrade Fortnight and help colleagues, members and customers learn about the importance of supporting Fairtrade producers and being part of the wider, international co-operative movement.
“As a responsible, co-operative business we believe in ethical trading and are a leading supplier of Fairtrade goods.”
The event highlighted the importance of ethical trading and how Co-operative enterprises help to build a better world.
Fairtrade Fortnight 2013 runs from the 25 February to 10 March and is an annual campaign by the Fairtrade Foundation to raise awareness among UK consumers to buy products which carry the Fairtrade Mark.