New Head of Sponsorship for NEC Group

The NEC Group has appointed James Else as Head of Sponsorship to lead the sponsorship sales and relationship management function for NEC Group venues.

James moves from Birmingham City Football Club, where as Football Sales Manager, he spent more than four years building up their sizeable corporate hospitality offer and led on advertising and sponsorship. In total, he brings thirteen years of sales, business development and key account management experience.

His new role involves working with commercial properties across the NEC Group – on projects ranging from naming rights to experiential and digital media. He will also be supporting the additional venues run by the NEC Group including the Bradford Odeon plus working with a range of NEC exhibition organisers who the NEC Group provide sponsorship services for.

James Else, Head of Sponsorship, NEC Group said:

“It’s great to be joining NEC Group at a pivotal time for the business. Not only is the company in serious growth mode with investment in existing venues and new attractions opening on site I am also excited to be working in such a high-tech environment. I love it that brands now have the option to use their own digital content when they use our high-profile multimedia channels to engage with customers. I’ve already been made warmly welcome and can’t wait to get properly stuck in.”

Gareth Lloyd, Head of Commercial Media, NEC Group, added:

“This is an ideal time to bring on board someone of James’ calibre. His excellent relationship-building abilities are already proving a great asset to the team. He also joins at an exciting time for the NEC Group as the business grows both its portfolio of venues plus the number of external clients for whom we provide our sponsorship expertise.”

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