An exciting new era begins for one of Staffordshire’s longest running and most experienced marketing communications companies.
HCL Marketing (Harrison Carloss Ltd.) which first opened its doors in the 1970s, has been acquired by MyCleverGroup, located in the vibrant heart of Festival Park. The move now sees HCL operate out of the world class facility created by MyCleverGroup to help its business-2-business offering grow.
HCL is a full-service creative marketing agency which, over the years, has created a string of highly successful campaigns for clients including Dr. Martens, Evo-stik, MHA, Shell, The ExtraCare Charitable Trust, Arco, Staffordshire Tourism, Churchill China, and many other well known National and regional brands.
The agency offers a complete range of marketing services including web design, digital marketing, branding and marketing strategy, direct mail, advertising, design for print and print management.
MyCleverGroup’s CEO, Gareth Mobley, said ‘As part of MyCleverGroup, HCL is now in an ideal position to expand and offer its wealth of marketing experience and extensive services to new and existing clients. The agency’s working ethos and track record are a perfect fit with the values of MyCleverGroup as we grow our own capabilites in assisting businesess with marketing and end-to-end digitalisation.
‘MyCleverGroup is expecting a flurry of further key acquisitions and a number of key appointments over the next 12 months to fulfil its mission of helping empower hundreds of businesses using the latest technology. By leveraging clever yet simple technology, marketing and digitalisation, we can help drive top line growth and profitability, while enhancing both customer and colleague engagement.’
MyCleverGroup has already begun investing heavily in HCL, building on its existing stable foundations and growing its in-house capabilites to increase the service offering, with a big focus on digital, app development, data analytics and cloud based software systems.
Gareth continues: ‘It’s often hard for most businesses to understand all of the jargon surrounding the use of tech; the benefits are frequently unclear, and their practical application even murkier. For those reasons we want to make the use of technology in your business simple by creating a one-stop-shop that takes the pain away.
This is a hugely exciting time to be a part of MCG, and we are very pleased to have the team at HCL on board. We recently invested £2m in our HQ on Festival park, and we are going to fill it with the area’s top talent.’