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Karren Brady and Steven Greenall at the Nectar Business Awards

Karren Brady and Steven Greenall at the Nectar Business Awards

West Midlands-based Warwick Music Ltd has beaten hundreds of small businesses to win the Innovation of the Year prize at the Nectar Business Small Business Awards 2013. The judging panel included Lord Sugar’s right-hand woman in BBC1’s The Apprentice, Karren Brady.

Warwick Music Ltd, of Coventry, is the company behind pBone – the world’s first plastic trombone. The company won the Innovation of the Year award thanks to the originality of its product. The pBone became the biggest selling trombone of 2012 and the company has sold 90,000 pBones to date. The innovative pBone makes trombone playing less expensive and thus more accessible. The judges were also impressed with the company’s CSR programme, which includes sending instruments to Africa.

Awards judge Karren Brady said: “The originality of the pBone really made Warwick Music stand out. What a fantastically fun product that allows more people to afford to learn a musical instrument; no wonder it has already turned into a global brand with further potential for both short- and long-term growth.”

Steven Greenall, founder of Warwick Music Ltd, that has won a prize of £2,000 cash and 50,000 Nectar points as well as the opportunity to receive business advice directly from Karren Brady at the Nectar Business Round Table event, said:

“I’m delighted we have won the Nectar Business Innovation of the Year award. The prize money and Nectar points will be used to help launch a new stream of pBone educational workshops in schools throughout the UK, as well as helping to reduce international travel cost with Nectar travel partners.”

Warwick Music Ltd was judged by a panel of business experts, including Karren Brady, Nectar Marketing Director, James Frost, Brakes Marketing Director, David Hughes and Chris Li, founder of Luxury For Less and winner of the Nectar Business Small Business of the Year Award 2012.

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ManufacturingRetailWest Midlands