Midlands PR scene drives discussion on flexible working


In a bid to boost regional diversity, workplace agility and mental health awareness, Midlands creative communications agencies have come together to champion a discussion around ‘Resilience, Agility and Flexibility in PR’. The event, which will take place 5.30-8.30pm on Thursday, 4th July 2019, will see delegates benefit from the expertise of several industry experts, before a panel discussion with some of the Midlands’ foremost PR agency leaders.

Headline speaker, Jane Fordham, has spent more than 20 years advising PR agencies on their talent attraction, retention and wellbeing programmes. She has appeared on TV and radio, speaking on topics such as inclusion and diversity, the future of work, unlimited leave, workplace benefits and the Gender Pay Gap, as well as contributing to the Government Equalities Office toolkit on ‘returner talent’. In an action-packed presentation, Fordham will share examples of best practice in resilience, wellbeing and flexible working across the PR sector.

Joining Fordham on the bill are representatives from Birmingham MIND, the mental health charity, as well as Clara Wilcox of The Balance Collective and Paul Allsopp of the Agile Organisation. Midlands-based, the experts have significant coaching experience working with employers and employees looking to change their thinking.

Wilcox specialises in bringing confidence to parents looking to navigate their work-life balance via The Balance Collective, a social enterprise which works alongside businesses and individuals. She will be speaking on returning to work with confidence, sharing the top tips for individuals and their managers to negotiate the complex world around securing a healthy work-life balance.

Former head of the Workplace Agility programme for telecommunications giant BT, Allsopp now leads The Agile Organisation, which supports businesses to introduce more agile workplace thinking. Alongside change management processes, Allsopp will speak on developing an agile PR workplace and managing creative personalities.

Midlands PR agency leaders from Liquid PR, Spottydog and Whistle PR will take to the stage for a discussion around the realities of implementing agile and flexible working in the creative sector, focusing on what’s gone well and where there are opportunities to go even further. Delegates are invited to submit questions in advance by emailing:, as well as sharing from the floor.

CIPR Midlands treasurer, and director at PR Week Top 40 B2B Agency Prova PR, Aimee Postle, comments: “With the latest industry statistics from the Public Relations Consultants Association (PRCA) and Chartered Institute of Public Relations (CIPR) making grim reading when it comes to mental health, diversity and flexibility, it is clear that progress could be quicker in these areas. We have an incredibly talented and passionate workforce in Midlands PR and the onus is on us, as employers, to ensure that we are doing everything we can to create environments in which people can thrive.

“I’m excited to welcome Jane, Paul and Clara, representatives from MIND Birmingham, as well as our agency leaders, to join us as we rip off the sticking plaster and have some honest discussions about how we can all improve our agile mindset, develop inner confidence and boost our work-life balance. I’d also like to thank our sponsors, Gleeson Recruitment, who have made this whole event happen.”

‘Resilience, Agility and Flexibility in PR’ will take place from 5.30-8.30pm on Thursday, 4th July 2019. The event is being hosted at Gleeson Recruitment, 12-22 Newhall Street, Birmingham, B3 3AS, and is a joint CIPR Midlands and PRCA Midlands initiative. Members and non-members are welcome. Tickets, priced from £5.00, are available from:, with proceeds being donated to MIND, the mental health charity.