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Midlands accountants exceed growth plan

Prime Accountants’ Managing Director Kevin Johns, who has announced a significant surge in turnover at the Midlands-based independent accountants

A Midlands accountancy firm has dramatically exceeded its own growth projections with an impressive surge in turnover.

Prime Accountants Group, which has thriving offices in Coventry, Birmingham and Solihull, has seen turnover soar from £4 million to £7 million in just three years.

These figures are two years ahead of Prime’s target for growth, which had projected the accountants would hit £7 million in 2021.

Managing director Kevin Johns said the remarkable success was the result of a strategic investment in the business, along with recruiting – and often retaining – top quality staff.

He said: “We are delighted Prime’s growth is far exceeding the strategy we first set out in 2016.

“At that time, Prime was turning over around £4 million and employed 80 staff across two offices.

“The directors’ strategy was to grow that to £7 million by 2021 but we have surpassed that in impressive fashion – two years ahead of schedule.

“This significant growth has come from a two-pronged approach of investing both in the business and in talented new personnel.

“Opening a new office in St Paul’s Square, Birmingham, following the successful acquisition of Rochesters Accountants in November 2018, has also played an important part.

“There has also been a 30 per cent increase in our staff numbers. We now employ 105 people and this has helped the business to expand and to excel, giving our clients the very best possible service.”

Prime Accountants Group Office in Coventry

Prime is now one of the largest independent accountancy firms in the region and Kevin is predicting a continued upward curve for the business, which provides a range of services such as audit and accounts, wealth management and payroll processing.

He also revealed fresh targets for growth are already in place, saying: “The company’s strategy has been revised and our intention is to continue to grow. This will again be done by investing further in both our business and our staff.

“Our intention is to further develop our culture of operating as a service-focused business which provides expert advice to our clients across an extensive range of financial services.

“We also believe in providing a modern, working environment for staff including a 21st century, digital approach to new technology to keep the company at the cutting edge of advances and developments on all fronts.”