Michon adds even more energy to London Array

Prime Minister David Cameron at the launch of London Array

Prime Minister David Cameron at the launch of London Array

One of Nottinghamshire’s biggest creative agencies has helped add even more energy to the world’s largest offshore wind farm.

Michon, based in Radcliffe-on-Trent, has been the lead creative agency for London Array since 2009, helping it deliver the biggest project of its kind on the global market.

The 175-turbine wind farm located in the Outer Thames Estuary, was officially opened last week by Prime Minister David Cameron and will now provide over half a million homes with electricity every year.

Dignitaries from all over the world attended the inauguration of London Array on 4 July at Turner Contemporary in Margate, Kent.

Speaking at the launch event, Prime Minister, David Cameron said:

“This is a great day for Kent and a great day for Britain. London Array has been built by some of the bravest seamen, the most talented engineers and hardest workers. It will bring benefits to Kent for years to come.”

The team at Michon has been working for four years on the global project with London Array, to develop the brand and align the three partners, DONG Energy, E.ON and Masdar, within it.

Caroline Matthews, account marketing director at Michon said: “We’re very proud to have been involved with such an exciting project like London Array and help make it a success on a global scale.

“We’ve worked as one with London Array since 2009 to create everything from a brand identity, brand guidelines, website, literature, exhibition stands and even the interior of its operations building in Ramsgate.

“But it didn’t stop there, we’ve been really hands on every step of the way, designing and helping to manage the official opening ceremony. All in all, the whole project has been a huge success from start to finish.

Jo Haddon, stakeholder and media manager, from London Array said the contribution Michon made to an already high profile project, has really helped to take it to another level.

She said: “We’re delighted that the London Array Inauguration event was so well received by everyone that attended and it’s in large part down to the fantastic work done by the team at Michon.

“They have gone above and beyond anything we could have expected from them before and after the event and have helped us to deliver a memorable opening ceremony. The gallery they created at the event truly captured the look and feel of London Array and we have nothing but praise for the work they’ve done.”

London Array is located around 20km off the coasts of Kent and Essex on a 100km2 site. Its 175 Siemens 3.6MW turbines have a combined capacity of 630MW. The project aims to help the UK lead the way in wind power on a global scale.

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