McCann Birmingham has announced that the line-up for its Digital 360 Seminar, to be held on 20th March 2014, will include speakers from Guardian.co.uk, Future Foundation, Sky Media, Ocean Outdoor and Mintel.
The Digital 360 seminar will explore how brands integrate digital experiences and service propositions into the very fabric of their organisations. Dean Lovett, chief executive at McCann Birmingham said: “Digital marketing has really come of age but so many organisations struggle with the challenge of integrating the digital-world with their real-world activity.
“We are delighted to bring together some of the leading personalities in the digital environment to explore how they have responded to the challenge and discuss how true digital 360 thinking can transform an organisation.”
Speakers during the day will include digital marketing experts from McCann Birmingham who will explore the most successful campaigns of the last year which truly demonstrate Digital 360 in action. Alongside the McCann team will be Christophe Jouan, chief exec at Future Foundation who will talk about the latest digital trends and insights; Tim Gentry from guardian.co.uk who will explore how as a traditional media channel they have embraced digital; David Fisher, head of futures at Sky Media who is leading Sky’s digital first strategy; Keith Crisp from Ocean Outdoor who will demonstrate how they are pioneering digital out of home activity; and Paul Davies from Mintel’s consumer technology division which leads the way in analysing consumer trends to provide market insight.
Dean Lovett continued: “Today, digital communications, digital devices and digital platforms have become seamlessly intertwined with the lives of consumers. What we once knew about the relationships between traditional media, physical experiences and digital interaction no longer applies. This exceptional panel of speakers and experts from the McCann team are sure to create a melting pot of digital expertise not to be missed.”
The seminars open forum will promote discussion and debate throughout the day, culminating in a panel session with all speakers from the day.
McCann Digital 360 is a free all-day seminar and will be held at Austin Court in Birmingham on 20th March 2014.