Digital Out of Home media owner, Elonex has appointed Mark Bracey as its new Group Commercial Director.
Previously Group Development Director at Ocean Outdoor, Bracey joins Elonex to spearhead the next phase of the firm’s rapid growth.
Ranked among the top five digital out of home media owners in the UK by Route Research and recently included in the Sunday Times Virgin Atlantic Fast Track 100, as one of the 100 fastest growing companies in the UK, Bracey’s appointment comes at a time when Elonex look to further accelerate its roll out of large-format digital advertising screens across multiple locations and lifestyle environments.
With more than 3000 digital screens already in operation, the Elonex digital network has grown at fast pace since launching 6 years ago, and Bracey will now drive ambitious future growth plans by drawing upon proven expertise in successfully expanding out of home portfolios, whilst also identifying new opportunities and development areas, helping to implement new smart technologies and setting up new Elonex teams and offices in the UK and overseas.
Also announced as a shareholder in Elonex, new Group Commercial Director, Mark Bracey said:”Having met the chair of the board at Elonex, Lord Digby Jones, and learned of the firm’s vision for the future, my experience in the market and hunger to achieve much more makes this opportunity the perfect fit for me and for the next stage of my career.
“Elonex has come a long way in a short space of time, and as a privately owned firm in a marketplace that has seen much consolidation in recent months, its ideally placed to really go places by further seizing upon the exciting potential of digital in the world of out of home advertising.
“All of this means the chance to re-enter the mainstream industry, explore as yet untapped opportunities and be part of the Elonex journey is most compelling.”
Commenting on the appointment of Mark Bracey, Lord Digby Jones said: “Welcoming Mark to the team at Elonex is a huge coup for us and does very much demonstrate how serious we are about taking the business to new levels and lead the way as digital continues to drive innovation and gain market share in out of home advertising.
“Mark’s track record as a pioneer in the industry and the success he enjoyed at Ocean Outdoor especially, means we’ve added a real heavyweight player to the operation and I’m very much looking forward to watching him and Elonex continue to forge ahead and really make a positive difference in the marketplace.”
Previous to his role at Ocean Outdoor, Bracey started his career in out of home at JC Decaux before moving on to set up various companies including Meteor Advertising, BlowUp Media UK and Portfolio Media Management. Bracey started his role at Elonex on 1st July and will initially be based in Birmingham while the firm prepares to open a new London office.