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Make Believe to give away £8k performing arts franchise to deserving winner

Leading international performing arts school Make Believe has unveiled its plans to launch ‘Be the Boss’ competition, offering entrants the opportunity to win a franchise worth £8,400k including VAT.

The prize is a school in Birmingham with ongoing mentoring and support from Make Believe’s experienced senior leadership team.

In their first year, franchisees can expect to earn £18,000 from running just one class a week. Most franchises run two to three classes a week with average income ranging from £36,000-£54,000 before tax.

Launching on Monday 16th September, ‘Be the Boss’ will be open to residents in and around Birmingham, who are aged 18 or over. The winner of the contest will be responsible for the day-to-day operations of the franchised school and will work in collaboration with other franchisees to grow the business and attract students.

Make Believe is looking for people with experience working with children or young people, who are good with finances and passionate about creating an environment where the students will thrive.

The winner will also be provided with training at Make Believe HQ, a supply of brochures, leaflets and teaching and operating manuals, as well as welcome packs for students.

Joel Kern, founder and managing director of Make Believe, said: “We’re very excited to launch this competition. Many people have the ambition to be their own boss and start a business, but not everyone has the opportunity or means to do so. This competition is for them. If you have a passion for performing arts and children, sound financial capabilities and are committed to making your school a success, then we’re keen to hear from you.”

Applicants can apply to the first stage of the competition via the Make Believe website. This will entail filling out an application form. All successful applicants will then be invited to a face-to-face interview with Make Believe’s senior leadership team.

All shortlisted applications will then be asked to attend a final event, held at The Hippodrome Theatre in Birmingham,  The finalists will be asked to pitch live to a team of judges, with singing and dancing entertainment provided by some of Make Believe’s star pupils.

The winner of the competition and new owner of Make Believe Birmingham – the first UK franchise outside London and the south east – will be announced at the end of the event. 

Make Believe has been training children in performing arts for 15 years. Starting with just five students, the company now boasts over 35 locations teaching 50 classes to more than 3,500 children in the UK, Australia and Israel.