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Little Devil’s first home

Yvonne Tweddle

Yvonne Tweddle

An award-winning delicatessen has become the first store to stock a devilish and unique new dessert that’s gone from “strength to strength” following its Birmingham launch.

Despite only launching a month ago at the city’s Bullring, it seems that Brummies have got a taste for Little Devil’s dessert pots and now they can’t get enough of them.

For the Aston-based brand has since been “inundated” with requests from fans asking where can they buy more of the pots of ready to eat, strawberries and special recipe chocolate sauce.

Well, now they can, after Little Devil struck a deal with the independent owner of The Deli at Edgbaston and The Grocer at Edgbaston to become the brand’s first ever home.

With a series of in-store tastings planned over the next two months, Yvonne Tweddle, who is the brainchild behind the Little Devil venture, hopes that the new partnership will be the start of something big.

The mother-of-two, of Lichfield, said: “We’re over the moon that the first home for our Little Devil’s pots is literally up the road from our where they are produced.

“This really is a landmark for us and we are very excited.

“We are delighted that Birmingham is proving to be, as we knew it would, the ideal base for our new venture to flourish and the perfect place to do business.”

Award-winning, independent entrepreneur Simon Dunmore is the man behind high end food store The Grocer at Edgbaston and more recently The Deli at Edgbaston, which was launched just 18 months ago.

The self-confessed foodie, who is an advisor to Heart of England fine Foods, prides himself on the success of both his stores having been built on the foundations of selling top-quality food that’s produced locally.

Simon said: “We’re really excited to be working with Little Devil and to be the first store in Birmingham to stock the range because it’s a great product.

“There really is nothing out there like it at the moment which can be packaged up and sold in a retail environment.

“We are looking forward to seeing this product flourish and grow and we are excited at the prospect of being involved in helping to further develop the range.”

Yvonne, aged 38, added: “Simon is no stranger to seeing high quality products on his shelves and we’re proud to be the latest.

“Just like Little Devil, Simon’s is an independent venture and, like us, he also has a passion for food, so our partnership looks set to be a match made in heaven!”

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