Leading bridal wear retailer Wed2B opens new store in Stoke  


Wed2B, the UK’s largest and fastest growing bridal retailer, tomorrow opens its newest store in Stoke-on-Trent. Stoke is Wed2B’s 22nd store and opens in perfect time for the wedding season. It is the brand’s fourth store in the wider Midlands region, with existing branches in Birmingham, Nottingham and Hinckley.

The new affordable bridal retail store occupies a 5,000 sq ft former Morrison’s Local unit on the busy Church Road in Stoke’s city centre. With generous space to browse dresses, the store will stock hundreds of gowns in different designs and sizes, priced between £99 and £599 in sizes 6-30. It will also offer bridesmaids’ dresses, a wide selection of bridal accessories and has space for bridal party fittings, with nine changing rooms.

Unlike a traditional bridal boutique, customers can visit at any time without an appointment and browse the five unique bridal collections in the store. All dresses are off-the-peg, so brides can take their dream dress home with them on the day.

Wed2B has grown rapidly, from just three stores in 2014 to 22 today in locations throughout the UK, including Bolton, Brighton, Edinburgh, Exeter, Newcastle and Norwich.

Todd Cassidy, founder and CEO of Wed2B, said: “We are very excited to be opening our first store in the Potteries. Brides-to-be can drop in whenever they like, take their time browsing our designer collections, and try as many dresses as they like before choosing and taking home their perfect gown that very same day.”

The Wed2B brand is backed by British financier Javad Marandi, the investor behind Soho House Group’s highly successful Soho Farmhouse hotel and club, and its chain of restaurants Pizza East, Chicken Shop and Dirty Burger.


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