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How to ensure your gardening business is profitable all year round

With summer swiftly approaching, it goes without saying that gardening businesses are doing blooming well this time of year. People are wanting to make sure their outdoor spaces are primed for Pimm’s and barbecues. However, gardening businesses shouldn’t just be built for summer – they need to make sure they’re growing throughout the year. By following a few simple steps, an outdoor based business should be able to maintain its clientele and profit all year round.

Online Presence

A business can’t exist in this day and age without having an online presence. This can take shape in many different forms: from a well-functioning website, to solid social media activity and even paying money to promote the business in search engine results. There are a few factors with how much a business can do with its online marketing- from how tech competent the owners are to how much money and time they can invest in their internet presence. One of the easiest – and cheapest – things a business can do is set up some social media pages. This allows the business to interact with new and old customers. As well as offering exclusive online promotions to potentially branch out clientele for the gardening business.

Customer Reviews

Maintaining client relationships is important in any line of work. It means the business will have customers who will return and regularly use gardening services. Plus a happy customer can also provide organic advertising in the form of word of mouth.  You can ask customers to leave reviews online too – again maintaining that all-important internet presence. You could also offer discounts to those who refer their friends to you, keeping old clients happy and gaining new ones in the process.

Up to Date Tools

Of course an important part in the line of gardening work is having the tools to get the job done. They can also offer that needed edge against the competition, if you’ve got the tools which can ensure you’re going to do the best possible job. Something you should consider adding to your garden tool kit is a petrol strimmer, such as one provided by S G S Engineering. They add the perfect finishing touch to a lawn, maintaining a great groomed garden all year round.

Expand Expertise

It’s not only expanding your tool kit which can help your business blossom, but also your gardening knowledge. According to Moonclerk expanding your expertise can help develop your business. There’s more to garden work than mowing the lawn and creating flower beds. You could also explore irrigation, tree work, and chemical treatment. Learn new skills that can set you apart from the competition. Another option to consider is offering gardening classes to share your knowledge, get involved with the community and encourage new customers to get involved to use your business.