A team of four Aston University students have been awarded for their creativity by local marketing agency, McCann Birmingham, at their graduation ceremony last week.
The Midlands communications house presented bright sparks Yusuf Ismail Laher, Kanika Patel, Emily Alice Bidder and Julija Sosoniuk (pictured) with a highly coveted trophy after coming top of the class in a real-life marketing challenge set by McCann, with the support of its client, Vauxhall.
The triumphant team and their fellow students on Aston Business School’s ‘Strategic Brand Management’ module were required to showcase their creativity and apply their theoretical understanding of the marketing industry to generate ideas to support the launch of a brand new vehicle.
The activity came to a pinnacle when the students pitched their responses to the brief, which was assessed by Vauxhall, McCann and module tutors, and which resulted in the foursome taking home the trophies.
The award presentation marks the end of the third consecutive year in which McCann Birmingham has sponsored the module, which offers students a programme of learning specifically designed to boost their changes of employability in the marketing and communications sector.
Nick Oppenheimer (pictured second on left), Executive Planning Director at McCann Birmingham, has been managing the partnership alongside Managing Partner, Paul Dean (first on left) and explains: “We’d like to congratulate Yusuf, Kanika, Emily and Julija and thank all of the course students for their incredible hard work, creativity and enthusiasm on such a high-profile, real-life brief; we are delighted to be continuing to help marketers of the future showcase their creativity and boost their chances of employment upon leaving university.”
Keith Glanfield, leader of the New Strategic Brand Management module, adds: “The students have had a fantastic experience and we are grateful for all of the support McCann Birmingham has provided this academic year.
“The students have benefited enormously from taking part in a range of collaborative learning challenges and have been able to truly broaden their industry understanding; we hope we can further develop our relationship with McCann for many years to come.”