Fish4Dogs wins award for export success

Fish4Dogs Sales Director Sarah Fowler (Centre Left) and Head of Marketing Jo Little (Centre Right) with award presenters

Small but mighty – Fish4Dogs, the premium pet food company that employs just 51 people has won the PetQuip Exporter of the Year Award 2019.

The Worcestershire-based company, which exports to 34 companies around the globe, was announced as the award winner at a gala dinner during PATS Telford, a pet industry trade show, on Sunday 22nd September.

Fish4Dogs CEO Graham Smith said: “We are delighted to have been announced winner of this prestigious award which recognises our work with international partners who in turn convey the values of our brand and the nutritional benefits our food brings to pets.

“In an industry dominated by major corporate entities promoting dozens of brands, this is a victory for all those independent companies who demonstrate that they can hit above their weight in a very competitive market place.”

Fish4Dogs’ international success has led to significant company growth with overseas sales boosted by 267% in just six years. The company was awarded Queen’s award for Enterprise: International Trade in 2017.

Since then, the it has continued to gain a foothold in new markets, grounded in the partnerships it creates with its customers on the emotive journey of dog ownership.

In the past year alone, it established sales distribution in five countries within the Middle East, and a new wholesale partnership in Greece.

Fish4Dogs export success stems from its approach in including new partners as part of the ‘Fish4Dogs family’.  Substantial time, effort and energy goes into selecting the right long-term partners allowing it to work on an exclusivity basis within each country, allowing a relationship of trust to develop.

Its focus on customer relationships was acknowledged earlier this year won Fish4Dogs won the GlobalPets Award.

The company plans to continue its growth by developing its existing international accounts and exploring others. It has recently employed bi-lingual customer service advisors to assist operational activity.

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