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‘Favourite brand’ Nicolites scoops national award

Ian Shaw (right), chairman of NFRN Shoplink, presents the Supplier Excellence award to Birju Pujara, sales director of Nicolites

Ian Shaw (right), chairman of NFRN Shoplink, presents the Supplier Excellence award to Birju Pujara, sales director of Nicolites

Nicolites – the UK’s favourite brand of electronic cigarettes – is celebrating after scooping a prestigious trophy in the National Federation of Retail Newsagents (NFRN) annual awards.

The e-cigarette experts were presented with the ‘Supplier Excellence’ award at the glittering event at London’s Park Plaza Riverbank Hotel.

Ian Shaw, chairman of NFRN Shoplink who sponsored the Supplier of the Year award, presented the trophy to sales director Birju Pujara. Since partnering with the NFRN just 14 months ago, members have made over £4,000,000 worth of Nicolites sales.

Together, the two organisations have helped to define and drive the electronic cigarette market and secure Birmingham-based Nicolites as market leaders.

Continuing to search out new opportunities, Nicolites has recently launched a cigar variant and in response to the needs of independent retailers they have developed a more compact counter unit that is available for under £100, exclusively to NFRN members.

Managing director Nikhil Nathwani said: “We place enormous value on the independent retail sector as a driving force to make our products available as conveniently as possible for our customers. It is very important to us that we provide the thousands of retailers that stock Nicolites with exceptional levels of service not just occasionally but all of the time.

“We work incredibly hard to maintain exceptional standards and we are therefore very proud to receive this award from the NFRN which recognises our tremendous commitment to our customers.”

NRFN national president Colin Fletcher said: “I would like to congratulate Nicolites on their achievement and a very well deserved Supplier Excellence award. This is one of the key events in the Federation calendar and is a wonderful opportunity for members, wholesalers, publishers, suppliers and other key industry colleagues to get together and recognise the efforts of our many independent retailers in England, Scotland, Wales and Ireland.

“This year we received some fantastic nominations, with a special mention going to the convenience and community retailing categories, which attracted the most nominations.”

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