Double appointment for Coventry Sports Foundation

Senior Appointments

Coventry’s largest sports and leisure provider has strengthened its role in the community by making two senior appointments.

Coventry Sports Foundation has appointed Chris Panter as its new health and fitness manager and Richard Marrs as its new customer service manager.

Both will work across the three sports and leisure centres managed by Coventry Sports Foundation including Centre AT7 in Bell Green Road, The Alan Higgs Centre in Allard Way and Xcel Leisure Centre in Mitchell Avenue.

They will also work at Coventry Sports and Leisure Centre and Moat House Leisure and Neighbourhood Centre, as part of Coventry Sports Foundation providing a management consultancy service to Coventry Sports Trust.

Chris Panter, who lives in Nuneaton, will be responsible for managing all aspects of the Foundation’s ‘Lifestyles Health Clubs’.

He returns to the organisation, where he previously worked as a centre manager, after working in Dubai and Qatar for the last nine years as a club manager for a string of luxury five star hotels and private leisure clubs.

Chris moved back to the UK in April and is now looking forward to returning to Coventry Sports Foundation, where he will use the experience he gained abroad to improve the centres’ facilities.


“Having worked in the private sector, I am looking to use that experience to drive up leisure centre standards, which will include looking at ways we can increase sales and retention levels as well as offer a broader range of services,” he said.

“In contrast to private sector companies, the market for Coventry Sports Foundation is very broad and aims to attract a whole spectrum of the community.

“My new role as health and fitness manager will therefore be an exciting challenge to encourage more sport participation across the city.

“Coventry Sports Foundation is an innovative organisation which consistently looks for ways to progress, so it is great to be involved with such a proactive team again.”

Richard, who lives in Walsgrave, Coventry, has been appointed as customer services manager – a newly created position to meet the demand of the fast-growing number of members and visitors to the Foundation’s three leisure centres.

He previously worked as centre manager at the Coventry Sports Trust-managed Moat House Leisure and Neighbourhood Centre, in Winston Avenue, and was responsible for the opening of the centre back in 2009.

His role saw him facilitate and co-ordinate a variety of programmes and services over the last six years, and he said he is now looking forward to a fresh challenge

“Leisure in the city has reached a very exciting era and I joined Coventry Sports Foundation because it is very much involved with future development of sport and leisure in Coventry,” he said.

“I hope to enhance the services provided by ensuring that our customer service remains excellent, and that we are meeting the needs and requirements of users visiting our centres.”

Read more news stories in