Pictured above: (l-r) Category sponsor presents award to John Collins, UK Marketing Director and Katie Cope, Brand Marketing Manager for Glow-worm, alongside the host for the evening, comedian Hugh Dennis
Belper based boiler manufacturer Glow-worm was awarded the accolade of Marketing Initiative of the Year Award at the H&V News Awards in London on 29th April 2010.
Glow-worm were recognised at the industry awards ceremony for their consumer campaign, including their Twitter mashup website Yourhottopics.com and the boiler calculator, which helps homeowners to work out the best boiler for their house based on a short survey.
The marketing initiative category recognises manufacturers for achievement in producing original and impactful marketing campaigns. Entrants are asked to demonstrate how a campaign provides effective results for a business, utilising innovation to achieve commercial success.
Katie Cope, Brand Marketing Manager for Glow-worm commented: “We are delighted to win this award: our marketing campaign recognises the increasing trend for consumers to be actively involved in the decision process of buying a new boiler, rather than simply relying on an installer for advice in making a purchase.
“We provide advice for consumers with our boiler calculator, an industry first, as well as our blog needanewboiler.com, our Twitter account and our new site YourHotTopics.com. This site, also an industry first, capitalises on online conversation about boilers and the renewables market, pulling in relevant Twitter conversations. All the elements of our online campaign then work together to establish Glow-worm as leaders in the market and ultimately drive enquiries to installers, and more sales for Glow-worm.”
Judges at the awards commented: “Glow-worm’s end user campaign was both educational and informative, showing genuine marketing creativity within the HVAC industry and delivering exceptional results.”
The H&V News Awards are the most prestigious awards for the heating and ventilation industries, recognising companies for their skill and innovation.