Birmingham-based family travel website, www.dayoutwiththekids.co.uk, is celebrating 12 months of success, after welcoming 26 million website visitors over the past year.
Following the new website and brand relaunch in January 2017, the site has become the biggest website for family days out in the UK, helping 17 million families find adventures last year.
Listing over 6,000 attractions, from farm parks and museums to the UK’s most famous day out destinations, dayoutwiththekids.co.uk is the home of hidden gems, ideas and inspiration, as well as its own lifestyle blog. It also boasts the most engaged social community in its sector, having grown its social media audience by over 63% in the last 12 months.
The past year has also been the start of exciting partnerships with leading attractions and family brands, including Go Ape, West Midlands Safari Park and Smyths Toy Superstores.
Since the relaunch, the brand has tripled its team of staff, with 13 people now working across its digital marketing, brand, sales and content teams. In the next quarter, the team is expected to grow further, with four roles currently being recruited, including developers and a marketing partnerships co-ordinator. The internship programme, which launched last year, is also going from strength to strength.
2018 will also see the company moving to its new office in Kings Norton alongside its sister company, Attraction World Group, plus a new product launch designed to give members access to exciting benefits with selected partners.
Paul Stobbs, CEO at www.dayoutwiththekids.co.uk, said: “The past 12 months have given us a really solid foundation for growth, and we’re really excited that over 17 million families have put their trust in us to find great days out this year.
“We’re looking forward to building on everything we’ve achieved, and with the ambitious strategy we have in place for the next 12 months, 2018 is set to be another year of growth for dayoutwiththekids.co.uk.”
And what does a family day out look like in 2018? dayoutwiththekids.co.uk predicts that multi-use sites, which feature activities like bowling, laser tag and more will rise in popularity this year, alongside inflatable parks and role play centres. Trampoline parks, which sprung up across the country in 2017, will also continue to be popular, as parents seek active days out for the whole family.