Coventry’s bid to be UK City of Culture in 2021 has won more business backing – and it’s closing in on an impressive landmark.
XL Motors, which is based in Longford, is the latest firm to sign up as 2021 Club members – meaning the bid team is just two companies short of the magic 100 figure for the club, which doesn’t include Principle Partners, Bid Sponsors or Bid Development Sponsors.
The company held a small reception at its offices for the Coventry City of Culture Trust team and Coventry College, a fellow new member of the 2021 Club.
It was also a chance for XL Motors to show off its new banner in support of the UK City of Culture bid, which adorns the company’s HQ.
Michael Mogan, fundraising director for Coventry City of Culture Trust, said: “From day one, we have made it our objective to attract funding from the private sector to fund both the bid and, if successful, our year of being UK City of Culture.
“We wanted to offer businesses of all sizes and sectors different opportunities to get on board and the 2021 Club has proved very popular.
“It was our original aim to secure 50 members of the 2021 Club so to be closing in on 100 as we get closer to submitting our final bid is fantastic news.
“The support we’ve had from business, the public, from politicians from all sides and from cultural and community groups has been nothing short of phenomenal and is a real show of unity behind Coventry’s bid.”
Rob Ally, of XL Motors, said: “We can see the huge benefits that winning UK City of Culture in 2021 would bring to Coventry.
“It would be hugely positive for everyone in the city and, as well as bolstering arts and culture, it would be very healthy for the regional economy too.”
Peter Brammall, Principal of Coventry College, said: “We are delighted to be backing the bid. Being shortlisted gave Coventry a huge boost in confidence but we want to go on and win it now.
“I know that this would be fantastic for everyone in the city and, in particular, it would create a wonderful platform for young people in the city.”
Businesses that would like to support the bid should contact Michael Mogan at email@example.com
To show your support for Coventry’s bid on social media, go to @Coventry2021 on Facebook, Twitter and Instagram. For more information, log onto www.coventry2021.co.uk
Pictured (left to right): Peter Brammall, Coventry College; Rob Ally, XL Motors; Ruth Moring-Beale, Morelli Group; Michael Mogan, Coventry City of Culture Trust.