Charity donations on the house in new initiative

Managing Director at Russell Roof Tiles, Andrew Hayward

Burton based, Russell Roof Tiles has launched a pioneering new fundraising initiative – ‘Pitching for Pennies’ – pledging to match fund the amount of money its staff raise for charity.

According to research match funding stimulates higher and more frequent giving, with donations being 2.5 times greater on average, and with many large corporations adopting the approach.

The leading roof tile manufacturer has launched its ‘Pitching for Pennies’ promise to ensure that it supports and recognises those members of staff who are committed to raising money for worthy causes. This is the first time it has carried out this type of imitative on such a large scale.

The scheme will be open to everyone at Russell Roof Tiles, which employs 100 people at its two sites based on Nicholson Way and Wetmore Lane in Burton. Russell Roof Tiles will be putting any donations directly towards its Community Fund, an initiative it launched in 2018 that allows a number of charities to share and benefit from a fundraising pot.

Russell Roof Tiles has always been dedicated to supporting local causes, raising an impressive £78,000 for a variety of organisations since 2015. Their current chosen charities include Shropshire.Staffordshire.Cheshire Blood Bikes and Dumfries and Galloways Blood Bikes – both of which carry out vital work in their communities.

During 2018, Russell Roof Tiles hosted a variety of fundraising events, including its annual golf tournament and Family Fun Day. By introducing the ‘Pitching for Pennies’ match funding, the company will help to raise even more money when their employees take part in external fundraising events.

Managing Director at Russell Roof Tiles, Andrew Hayward comments: “We are proud that many of our employees are passionate about raising money for charity in their own time, and as such we are committing to match fund for those who take part in a charity event, however large or small, on a first-come-first-served basis.

“The aim of this initiative is to encourage staff to continue fundraising and also to recognise their hard work and achievements. We’re excited to see how much money our staff will raise through sponsorship and what this will lead to over the coming months.”