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Business booming for West Midlands technology entrepreneurs By Mike Musson, Advantage West Midlands ICT Cluster Manager

Author: Mike Musson
Last Updated: 8/23/2009 8:57:11 PM

Summary

While slow economic recovery comes as welcome news for many small businesses that have seen tough times of late, the news is no surprise to some. West Midlands ICT businesses have been continuing to blaze a trail even during a recession that has rocked the globe.

Article

With small, home-grown entrepreneurs rubbing shoulders with some of the biggest names in international technology such as QinetiQ, Fujitsu, CSC, Oracle and Ericsson it's no surprise that the West Midlands has become a thriving success, a vital hub in the UK ICT network.

Perhaps one reason for the area's exponential growth has been an ongoing determination to invest in the future. A recent survey by Advantage West Midlands' ICT Cluster found that in spite of the recession, an exciting 33 percent of the 1,500 respondents were actively investing in research and development, a critical area in terms of future competitiveness.

One example is criminal intelligence solutions firm Forensic Pathways, which has announced a forward-looking research and development program of half a million pounds. The programme will also sponsor three PhDs at Universities in the West Midlands area. The company won industry acclaim when it launched the world's first Innovation Report with the Prime Minister in late 2008.

The ICT Cluster research also highlighted the longevity of local businesses (56 percent having been operational for at least ten years) and key strengths such as diversity and niche product offerings. A full 17 per cent operate in specific niche markets that offer higher than average opportunities for growth. In addition, 33 per cent of respondents - a total of 499 businesses - offer products or services for which they own the Intellectual Property Rights, possibly a direct result of R&D investment.

Mike Musson, ICT Cluster Manager at Advantage West Midlands, said: "It is encouraging that so many firms across the Heart of England are still determined to invest in research and  development, even though budgets are being squeezed in this economic climate. 

"As demonstrated by the ICT businesses surveyed, niche market enterprise is key to growth during a downturn. Our survey also highlights how the region is home to many innovative companies that are pushing ahead to deliver exciting new products and services that customers would struggle to find elsewhere."

One such company is Rapide Communication, a mobile software developer. Founder Nigel Shanahan, said: "We are proud of the region's heritage as the birthplace of the Industrial Revolution, where innovation drove the change that would transform the world. Although we may not transform the world, we hope to change the way the world thinks about communication through our innovative solutions and forward thinking".  One particular way the company is helping UK businesses is through the use of its technology to provide their customers with the ability to send mobile swine flu alerts.

"Whilst many of our clients are headquartered in London (and especially Canary Wharf) we have clients throughout the UK, including Scotland, so the effective Midlands communications and travel links are vital to our success."

Another local success story is Lanner Group, whose origins lie in the West Midlands car industry. The 50-strong company evolved from the original IT department of British Leyland Systems and is recognised as the world leader in business process simulation and optimisation. Lanner products are now used in a broad range of industries including manufacturing, defence, air transport, finance, healthcare and energy, as well as police forces and NHS Trusts.

The company received financial support from the regional development agency; Advantage West Midlands in the form of Research and Development funding which Lanner Group believes was invaluable in speeding up their product development phase. 

A common trait of businesses in the area is an ability to innovate. This creative spirit is another reason for the region's vitality and resilience to market conditions, and is seen as a key driver for new businesses seeking to set up in the West Midlands. The ICT cluster is no exception, and has piloted a wide variety of innovation schemes with considerable success.

The annual ICT Conference continues this innovation theme, and will be held this year at the National Motorcycle Museum on 10th November. It offers West Midlands' ICT businesses unrivalled network opportunities and access to technology partners, thought leaders, business innovators and support organisations. The free to enter ICT Excellence Awards (http://www.wmictcluster.org/events/2009/awards2009) are an acknowledged opportunity for SMEs to be recognised for their innovation and outstanding products and services. Additionally, the ICT Cluster is actively assisting businesses to benefit from EU funding, and has launched a microsite (www.wmictcluster.org/europe) to guide and encourage firms seeking EU support.

West Midlands at a glance:

While Birmingham is only 90 minutes from London it benefits from a cost base that is 25 per cent cheaper than the capital, according to Ernst & Young. While other cities can parallel the savings, none offer the scale of Birmingham and the proximity to London.

The West Midlands is home to a vibrant entrepreneurial cluster of ICT companies, employing more than 51,000 people in more than 8,600 businesses. The combination of large and small businesses has created an extremely rich environment for successful strategic partnerships.

The region offers an extensive network of technology consultancy and expert support services including Graduate Advantage, Knowledge Transfer Partnerships, iCentrum, National Business to Business Centre and the International Digital Lab.

There are 13 universities producing 4,000 business and IT graduates annually, providing an exceptional skills base - an impressive 21 per cent of undergraduates in the region study computer science and business.

 

The Author

Mike Musson

 

Mike Musson has been ICT Cluster Manager at Advantage West Midlands since July 2006.

Previously Mike ran his own successful IT business so brings valuable private sector experience and insight to the public sector ICT Cluster initiative.

Mike  and his team at the ICT Cluster are focused on helping small-to-medium sized West Midlands businesses to become more successful which in turn should help the region to become more prosperous. The ICT Cluster runs a number of initiatives to reach these goals including: increasing the number of businesses engaging in innovation and undertaking R&D, assisting businesses to lock into regional, national and EU funding programmes, accessing UKTI support for international trade as well as running  the ICT Cluster Conference and ICT Excellence awards. The ICT Conference attracted 420 participants last year making it the largest event of its kind in the UK whilst the Awards have grown in prestige year on year now recognised by the Technology Strategy Board sponsoring a special award.

In addition, the ICT Cluster team have been instrumental in setting up initiatives such as Accredit UK, Open Advantage, IT Futures, West Midlands Mobile and Wireless and the UK IT Association to encourage innovation and competitiveness among West Midlands technology businesses.

 

 

 

 

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