Birmingham is blown away by new beauty app launch

Known as the ‘Uber of the beauty world’, blow LTD. has launched in Birmingham, offering hair and make-up services direct to your door from 7am until late.

The UK’s largest  and  fastest  growing  ‘on  demand’  beauty  services  company has expanded its intuitive app into Birmingham, giving you the chance to order professional treatments to your home, office, hotel or event.

The app allows you to book blow dries, manicures and make-up services direct to where you are, with appointments available daily from 7am until late.

Hannah Soll-Morris, Head of Expansion at blow LTD., said:

“Launching blow LTD in Birmingham is so exciting for us; we’ve already delivered over 120,000 expert services across London and the Home Counties, and expanding into the Midlands is the next step for us. With such a young and diverse population, and known for great shopping and culture, we couldn’t miss out on the action here in Birmingham at the moment.

“We know that time is tight but looking your best for that all-important meeting, event or date night, is what we’re here to do. Added to that, you can re-assured that only the best will turn up at your door because quality and convenience sits at the heart of blow LTD. All of our beauty professionals are rigorously skills tested, vetted, CRB and insurance checked before they’re signed up, and only 10% of professionals who apply are invited to join the platform.”

blow LTD. was launched by entrepreneur Dharmash Mistry and former editor of ELLE and Grazia, Fiona McIntosh in November 2013. The app’s success in the south has seen the business extended its services in London from ‘event ready’ blow dries, make-up services, and nails to maintenance and wellbeing services such as massages, waxing, and even yoga; providing a one-stop-platform for consumers and corporates a like.

To help scale the business in its next exciting phase, blow LTD. has appointed a new CEO, Brian Hickey, who brings a wealth of valuable experience to the company. As Divisional Director of JustEat across 10 markets, he was responsible for generating profit, rolling out the business, and building international market opportunities. Commenting on joining the business, Brian said:

“I am delighted to join the team at blow LTD. at such an exciting time in its evolution. Our refusal to compromise on customer delight and determination to personalise the salon experience have helped to establish blow LTD. as the UK market leader in beauty on demand. Having refined the operational model in London, it is now time to kick off our ambitious expansion plans which will allow us to bring expert beauty services to the homes of time-poor women in Birmingham and Manchester, and beyond… in the near future.”

blow LTD. has now launched in Birmingham, with services starting at just £30.

For everything you need to know, visit, and download the ‘blow LTD.’ app in the App Store or Google Play.