Bike Show launch signals Liberty bid to revive UK premium cycle production

Metals and industrials group, Liberty House, will this week launch a range of premium bicycles at the London Bike Show as it steps up its drive to revive key parts of British manufacturing.

Under its GREENSTEEL strategy Liberty has invested over £500m in UK steel and engineering assets over the past 18 months and also aims to develop more downstream manufacturing capability as part of an end-to-end on-shore supply chain.

The launch of the upmarket British-built Trillion by Liberty range of bikes this week marks a key step in the Group’s ambition to re-establish the manufacture in Britain of high-value-added products that had largely migrated overseas during the past 40 years.

Liberty Trillion, which is part of Liberty Vehicle Technologies, will make its range of commuter, mountain and road bikes in Leamington Spa at the heart of the UK Midlands where 50,000 people once worked in the cycle industry. Liberty already employs nearly 2,000 people in metals and engineering businesses across the West Midlands.

The launch coincides with the 25th anniversary this month of Liberty’s launch by now executive chairman, Sanjeev Gupta, who began his own working life selling bicycles for his father’s manufacturing business.

He said: “The launch of the new Trillion by Liberty range is not only personally significant for me at this milestone in the company’s history, but it symbolises what I believe will become a renaissance of British manufacturing in the post-Brexit world.

“In the post-Brexit economic environment Britain needs its own independent and competitive industrial base so we must draw upon our heritage of engineering and manufacturing skill and innovation in order to re-establish a robust and integrated supply chain. This will allow us to capitalise on the exciting home-market and export opportunities which are now emerging,” he added.

The five bike models in the Trillion by Liberty range are built entirely in Britain based on UK-made frames using top-end steel alloys and titanium. It is the first range launched since Trillion was acquired by Liberty in 2016.

Founder and now general manager of Liberty Trillion, Lawrence Bryan said: “Liberty Trillion prides itself on hand-building all our frames in the UK and our bikes use only high-grade named components. We are aiming to establish our reputation alongside respected international brands in the market.”